University of Vermont

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Learfield Licensing

The Licensing Program in a partnership with Learfield Licensing Partner regulates, promotes and protects the commercial use of the University's name and identifying marks. This includes granting approval for use of our registered marks - The University of Vermont (our name); UVM (abbreviated version of our name); the official University seal; Catamounts (our mascot); the Tower logo; the V-Cat logos and other logos/designs referring to the University. A major emphasis of the Licensing Program is to ensure that all products using the University's name, marks and symbols are of good taste and quality.

About Learfield Licensing Partners

Learfield Licensing Partners provides full license management services to more than 560 colleges and universities, athletic conferences and special properties nationawide. These services include license management, royalty collection and accounting services, legal assistance, enforcement and anti-counterfeiting services, and marketing, merchandising and brand development capabilities.

Learfield Sports acquired both Strategic Marketing Affiliates (SMA) and the Licensing Resource Group (LRG) in 2014. These two industry-leading agencies now combine their more than 40 years of experience to create Learfield Licensing Partners, a world-class licensing firm that integrates each company's services and success to align perfectly with Learfield's history, strength and reputation within the industry. Our goal is to provide the best practices and strategies in the industry to properly protect and promote our partners' brands, and couple that with new resources and strategies for growth with help from Learfield.

Learfield Sports manages the exclusive multimedia rights for leading collegiate properties throughout the country. Learfield's rights encompass all athletic department media and sponsorship components, including stadium signage and numerous content distribution platforms. Those platforms deliver the passion of college athletics via radio, television and didgital networks to fans around the globe.

To inquire about a University of Vermont license, please contact Learfield Licensing using the information below:

Morgan Rogers



Last modified March 29 2016 11:02 AM

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