Ad Analysis Worksheet

Student Name:

Title of Ad:

Your task is to identify the obvious and underlying messages in an advertisement from the 1950s. Use the topics below as a guide when you conduct your research.

Write a brief description of how the ad exhibits the trait in the spaces provided. You may not be able to fill all the fields in each table. You will use this worksheet later as a resource to help create your own ad.

	Patriotic	Famous Building	Famous Landmark	Movie Stars	Icons
Symbol

	Male	Female	Race	Economic Level	Age
Stereotype

	Patriotic/Religious	To strive for…	To avoid…	Economic	Community/Shared
Values

Appeals to:	Sex	Acceptance	Appearance	False Authority	False Cause
Logic