How do we disseminate the vision?

Creating a vision is a very first step towards creating a sustainable and desirable future. If the vision is sufficiently representative of the goals and desires of the majority of Americans, then it has the potential to become a shared vision. And only a shared vision will create the political will and inspire the participation of an informed and energized civil society that will be necessary to implement the vision. Sharing the vision however requires that people be made aware of its existence, and this presents a serious challenge. No one single approach to spreading the vision will be sufficient. Different people respond to different messages and different formats, and we must translate the vision into as many of these formats as possible. Broad dissemination of the vision is essential.

The question is, how to proceed? We offer the following suggestions, and as always, solicit your feedback, via e-mail, or the discussion board.

There are a number of possible steps we can take, including:

Developing the ESDA network: The ESDA Network began with a group of 42 participants at the first ESDA conference. Since then, a number of others have joined, volunteering their services in the organization of future ESDA conferences.
Developing and maintaining the current website: the Web site is designed to serve as a central communication point for those interested in developing and disseminating a vision of a sustainable and desirable future.
Publishing the vision in journals and periodicals, in formats ranging from popular magazines and academic journals to electronic newsletters: the vision so far has been published in 5 issues of Rachel's Environment and Health Newsletter. I learned from someone interested in the vision that it has also been published in a Duluth newspaper. We have submitted an article for publication in the journal Ecological Economics, and are putting the final touches on a submission to