Dr. Taylor Ricketts, Director of the Gund Institute for Ecological Economics and Professor of Natural Resources at the Rubenstein School of Environment and Natural Resources at UVM, discusses his research with the Natural Capital Project. The Natural Capital Project is developing tools for quantifying the values of natural capital in clear, credible, and practical ways. Taylor discusses InVEST, a family of software-based tools that enable decision-makers to quantify the importance of natural capital, assess tradeoffs associated with alternative choices, and integrate conservation and human development. He explains his work examining the benefits of native pollinators for farmers in maximizing their crop production. His overall goal is to optimize the management of landscapes to allow farmers to make a living while species and biodiversity thrive. Taylor also explores how he is applying this work to the Vermont landscape by looking at the variety of locally important crops and farmer livelihoods that depend on pollination services.