San Francisco Rock Posters: Second Set
April 15 - July 13, 2003
This summer the Fleming Museum exhibits a second set of rock posters
from a series of concerts produced by Bill Graham at the Fillmore West
and Avalon Ballroom in San Francisco. The first set was on view from
January 14 through April 14, 2003.
The poster collection was generously donated to the Museum by Dr. Stephen
and Trudi Cohen. Dr. Cohen is a retired physician in the Burlington area who
collected the posters during a rotating internship in San Francisco in 1966-67.
The fluid designs and intense colors are classics of twentieth-century design
and immediately evoke the unique social and cultural environment in which they
were created. The posters were initially distributed free with the purchase
of tickets to theshows at the Fillmore West and Avalon Ballroom, or were
available for a few dollars at the famous City Lights and other bookstores
in San Francisco. In response to the growing popularity of the posters,
additional printings were made. The posters on view are from the original