Party On, Dudes!

by MATTHEW ROBINSON
The American Spectator, March 2002 - April 2002


 
Almost any look at what the average citizen knows about politics is bound to be discouraging. Political scientists are nearly unanimous on the subject of voter ignorance. The average American citizen not only lacks basic knowledge, but also holds beliefs that are contradictory and inconsistent. Here is a small sample of what Americans "know":

Nearly one-third of Americans (29 percent) think the Constitution guarantees a job. Forty-two percent think it guarantees health care. And 75 percent think it guarantees a high school education.

Forty-five percent think the communist tenet "from each according to his abilities, to each according to his needs" is part of the U.S. Constitution.

More Americans recognize the Nike advertising slogan "Just Do It" than know where the right to "life, liberty and the pursuit of happiness" is set forth (79 percent versus 47 percent).

Ninety percent know that Bill Gates is the founder of the company that created the Windows operating system. Just over half (53 percent) correctly identified Alexander Hamilton as a Founding Father.

Fewer than half of adults (47 percent) can name their own representative in Congress.

A 1998 poll by the Pew Research Center for the People and the Press showed that 56 percent of Americans could not name a single Democratic candidate for president; 63 percent knew the name "Bush," but it wasn't clear that voters connected the name to George W. Bush.

According to a January 2000 Gallup poll, 66 percent of Americans could correctly name Regis Philbin when asked who hosts Who Wants to Be a Millionaire, but only 6 percent could correctly name Dennis Hastert when asked to name the speaker of the House of Representatives in Washington.

Political scientists Michael X. Delli Carpini and Scott Keeter studied 3,700 questions surveying the public's political knowledge from the 1930s to the present. They discovered that people tend to remember or identify trivial details about political leaders, focusing on personalities or simply latching onto the policies that the press plays up. For example, the most commonly known fact about George Bush while he was president was that he hated broccoli, and during the 1992 presidential campaign, although 89 percent of the public knew that Vice President Quayle was feuding with the television character Murphy Brown, only 19 percent could characterize Bill Clinton's record on the environment.

Their findings demonstrate the full absurdity of public knowledge: More people could identify Judge Wapner (the longtime host of the television series The People's Court) than could identify Chief Justice Warren Burger or William Rehnquist. More people had heard of John Lennon than of Karl Marx. More Americans could identify comedian-actor Bill Cosby than could name either of their U.S. senators. More people knew who said "What's up, Doc;" "Hi ho, Silver;" or "Come up and see me sometime" than "Give me liberty or give me death;" "The only thing we have to fear is fear itself;" or "Speak softly and carry a big stick." More people knew that Pete Rose was accused of gambling than could name any of the five U.S. senators accused in the late 1980s of unethical conduct in the savings and loan scandal.

In 1986, the National Election Survey found that almost 24 percent of the general public did not know who George Bush was or that he was in his second term as vice president of the United States. "People at this level of inattentiveness can have only the haziest idea of the policy alternatives about which pollsters regularly ask, and such ideas as they do have must often be relatively innocent of the effects of exposure to elite discourse," writes UCLA political science professor John R. Zaller.

All of this would appear to be part of a broader trend of public ignorance that extends far beyond politics. Lack of knowledge on simple matters can reach staggering levels. In a 1996 study by the National Science Foundation, fewer than half of American adults polled (47 percent) knew that the earth takes one year to orbit the sun. Only about 9 percent could describe in their own words what a molecule is, and only 21 percent knew what DNA is.

Apparent ignorance of basic civics can be especially dangerous. Americans often "project" power onto institutions with little understanding of the Constitution or the law. Almost six of 10 Americans (59 percent) think the president, not Congress, has the power to declare war. Thirty-five percent of Americans believe the president has the power to adjourn Congress at his will. Almost half (49 percent) think he has the power to suspend the Constitution (49 percent). And six in 10 think the chief executive appoints judges to the federal courts without the approval of the Senate.

With most voters unable to even name their congressperson or senators during an election year, the clear winner is the establishment candidate. Studies by Larry Bartels at Princeton University show that mere name recognition is enough to give incumbents a 5-percentage-point advantage over challengers: Most voters in the election booth can't identify a single position of the incumbent, but if they've seen the candidate's name before, that can be enough to secure their vote. (In many cases, voters can't even recognize the names of incumbents.)

Media polls are typically searching in vain for hard-nosed public opinion that simply isn't there. Polls force people to say they are leaning toward a particular candidate, but when voters are asked the more open-ended question "Whom do you favor for the presidency?" the number of undecided voters rises. The mere practice, in polling, of naming the candidates yields results that convey a false sense of what voters know. When Harvard's "Vanishing Voter Project" asked voters their presidential preferences without giving the names of candidates, they routinely found that the number of undecided voters was much higher than in media polls. Just three weeks before the 2000 election, 14 percent of voters still hadn't made up their minds.

Surveys have repeatedly found that voters are remarkably ignorant about even simple, dramatic features of the political landscape. The vast majority of voters cannot recall the names of congressional candidates in the most recent election; they cannot use the labels "liberal" and "conservative" meaningfully; they do not know which party controls Congress; they are wildly wrong about elementary facts about the federal budget; and they do not know how their congressmen vote on even quite salient policy questions. In other words, they are generally incapable of rewarding or punishing their congressman for his action on spending bills.

Ignorance can threaten even the most democratic institutions and safeguards. In September 1997, the Center for Media and Public Affairs conducted one of the largest surveys ever on American views of the Fourth Estate. Fully, 84 percent of Americans are willing to "turn to the government to require that the news media give equal coverage to all sides of controversial issues." Seven-in-10 back court-imposed fines for inaccurate or biased reporting. And just over half (53 percent) think that journalists should be licensed. Based on sheer numbers-in the absence of the rule of law and dedication to the Bill of Rights-there is enough support to put curbs on the free speech that most journalists (rightly) consider one of the most important bulwarks of liberty.
 
Political science professor Rogan Kersh notes, "Public ignorance and apathy toward most policy matters have been constant (or have grown worse) for over three decades. Yet the same period has seen increasing reliance on finely tuned instruments for measuring popular opinion and more vigorous applications of the results in policy making." And here is the paradox in the Age of Polls: Pollsters and political scientists are still unclear about the full consequences of running a republic on the basis of opinion polls. The cost of voter ignorance is high, especially in a nation with a vast and sprawling government that, even for the most plugged-in elites, is too complicated to understand. Media polling that does not properly inform viewers and readers of its limitations serves only to give the facade of a healthy democracy, while consultants, wordsmiths and polling units gently massage questions, set the news agenda and then selectively report results. It is like the marionette player who claims (however invisible the strings) that the puppet moves on his own.