University of Vermont

Carbon Markets for the Northern Forest


Consumer Preference Survey

Once consumers are assured that carbon mitigation projects are genuine and meet standards that assure effectiveness (e.g. for additionality, permanence and leakage), what guides their choices? What kind of project can command a premium price rather than a simple commodity price? Does a preference for local food, local energy or supporting the local economy extend to carbon markets?

This project seeks to determine consumer preference for co-benefits of forest carbon projects as a step towards identifying brand attributes for a Northern Forest carbon project. We are looking not only at location of the project vis-a-vis the purchasers, but also the importance of ecological value, social impacts and protocol rigor.

Supporting Information for the Survey

For more information about the carbon offset projects and survey offered for conference participants, please click here.

Funders & Collaborators

We are fortunate to have support from the Northeastern States Research Cooperative and Natural Resources Conservation Service Conservation Innovation Grant program. Conservation Collaboratives and the Carbon Dynamics Lab are leading collaborators and the Forest Carbon & Communities Research Group and AgRefresh are co-PIs working on issues of marketing options and policy implications.

Check back soon for updates on our progress!

Last modified March 13 2011 12:15 PM

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