Posts Tagged social media

Internship of the Month: Draftfcb

Posted on January 28, 2013 with No Comments

Sam Patterson

Intern: Sam Patterson
Class Year: 2013
Major: Public Communication
Employer: Draftfcb
Internship Title: Account Management Intern
Website: www.draftfcb.com/

Describe the company and your internship responsibilities:

Draftfcb is a global advertising agency. They offer positions in every aspect of advertising/marketing from account management to creative direction. I interned on the account management side. My primary responsibilities included tracking all advertising materials of competitors for the Valspar paint company, managing day-to-day integrated campaign materials including banners, print, website, and social media, as well as managing content uploaded to their YouTube page.

What did you like best about this internship? What was most challenging?

The most enjoyable part of the internship was being able to work on projects that made a real impact on day-to-day operations. For example, I was put in charge of creating an integration between Facebook and Pinterest so the two platforms could operate more consistently and efficiently.

The most challenging aspect of the internship was being able to work on projects with little direction or oversight. My superiors were often busy working on projects of their own and I would have to use my own discretion to complete the assignments.

What impact did this internship have on your career direction?

This internship ultimately led to a job as I will be returning to Draftfcb in Chicago full-time next fall. The 10 weeks I spent at DFCB this summer showed me so much about how the industry works and helped me realize that this type of career is something I want to continue with. The people I worked with, both full-time employees as well as other interns, were all extremely pleasant and helpful and I am excited to return to that type of workplace environment. Internships provide an extremely valuable experience of working in the real world and getting a taste of what professional life will be like after school.

What advice do you have for students as they apply for opportunities such as this one?

The best piece of advice I can offer to students is that you make an effort to reach out to everyone and anyone that may be able to help you. In my experience, this meant going to LinkedIn and reaching out to get in touch with people working in the field. I was able to meet and connect with someone who graduated from UVM and worked at Draftfcb. They were extremely helpful as I applied to Draftfcb.

Savvy Seniors: It’s a Small, Small World

Posted on November 1, 2012 with No Comments

Six Degrees of Separation

It’s commonly said that we’re separated, at most, by six degrees of separation from any other person. In their recent book, the start-up of YOU, Reid Hoffman (cofounder and chairman of LinkedIn) and Ben Casnocha discuss the 1967 study that this oft repeated phrase is based on. They also note how it might show up in daily life: “The clerk at the local hardware store once hiked through Yosemite with your brother-in-law. Your new girlfriend is in the same bowling league as your boss…It’s fun to make these unexpected connections.”

These connections, however, they argue, are more than fun and interesting, they are gateways to new information and potential opportunities.  Hoffman and Casnocha discuss the importance of having both strong and weak ties in our networks. The strong ties are built on trust and well developed mutual interest and similarities, while the weaker ties can “serve as bridges to other worlds.”

Most students and alumni realize after some reflection, that they do know someone who may be a good potential contact in their career exploration and job search. Quite often the person they think of is one of those weaker ties, or 2nd degree contacts, for example the uncle of a friend. All students, however, can tap into the power of the extended UVM alumni network through LinkedIn. As Hoffman and Casnocha write, “Online social networks are converting the abstract idea of worldwide interconnectedness into something tangible and searchable. Out of an estimated one billion professionals in the world, well over 10 million of them are on LinkedIn.”

If you’re not LinkedIn, it’s time. If you are already on it, chances are you could be using it more effectively.

To get started:

~Kala

6 Strategies to Find Your Summer Internship

Posted on October 26, 2012 with No Comments

Students Finding Information at Internship Hop

1. Conduct research using online internship databases

These contain hundreds of internship possibilities and enable you to search by area of interest and geographic preference. You can also set up search engines for email alerts on internships of interest. Catamount Job Link is a great resource.  Here are some other databases to help you get started.

2.Target companies and organizations

Have your heart set on a particular organization? Check out their website under ”Careers” and see if there are internships posted. If not, contact Human Resources to inquire about internships and the application process. If there’s no internship program, get to work identifying possible contacts in the organization with whom you might network.

3. Network, network, network!

Who is already in your network that might have good contacts for you? Family, friends, parents of friends and faculty can serve as great starting points. Another great resource is the UVM Career Connection, our own network of alumni, family and friends. Remember, networking is about relationship building, so establish the connection first and then move into conversations about internships.

4. Attend Career and Internship Events

The Internship Hop on October 31, 2012, is a great way to get started on the internship search. Browse our resources, connect with career counselors for a personalized internship search, check out listings, and see where other UVM students have done internships.   Job Fairs are another great way to find an internship. Talk with employers, establish a relationship and follow up!

5. Stop by Career Services for a Drop-In

Drop In’s are a great way to learn about options and resources. Talk with a career counselor for help identifying areas of interest and strategies for your search.

6. Create your own internship

Every employer has projects they just can’t get to.  Be the solution to their problem.  Ask the employer what projects they need help with and then set to work turning this into an internship.

As with any job search, a multi-pronged approach, along with persistence and follow up are key! Start now and keep working all of these strategies and you will be among those who gain that all-important career experience through an internship!

~Mary Beth

Savvy Seniors: What’s Your Plan?

Posted on April 12, 2012 with No Comments

Stepping Stones

Commencement is just six weeks away!  If you don’t already know what you are doing and how to get there, here are some tips and advice to get you going.


Not Sure what you Want to Do?
You’re not alone!

  • Assess and Prioritize

What can you do today to prepare for tomorrow?

Take one small step towards your goals!

More Great Advice!
100 Blog Posts Every College Senior Should Read
Quint Careers: Job Search Advice for College Seniors: Job Hunting in Times of Uncertainty
Linked In Founder Shares Advice: Take Intelligent Risks
6 Tips for Success all College Seniors Should Know

~Kala

Savvy Seniors: Polish your Resume and Professional Presentation

Posted on December 1, 2011 with No Comments

Mile 21

Many marathoners will agree that mile 21 is a tough one. You’ve come so far, yet you still have a ways to go. You are almost finished with your college career, almost but not quite.

Where do you find the energy to push through until the end? To sit down and polish your resume, create a professional Linked-In profile, attend networking events, make professional connections and apply and interview for jobs? Not to mention, homework and tests.

Whew! Just reading through the list could make you tired.

Let us consider advice from the Marathon pros to help you finish the year strong!
• Pace yourself: This isn’t a quick sprint. Keep taking steady, sustainable steps forward
• Take care of yourself throughout the process: rest and good food are your friends
• Pay attention to your mind-set and self-talk: success is mainly in the mind
• Set reasonable outcome and process goals: think of things you can easily achieve, as well as ultimate goals

To help you keep moving forward and meeting your goals, step-by-step, the focus this month is on Resumes and your Professional Presentation.

Check out the resources on the Senior Checklist for Career Success to create or improve your resume and create a professional Linked In Profile.

The keystone of your job search is your resume. You will need it to network and job search effectively. If you don’t have one yet, now’s the time!

If you already have a fabulous resume, please consider your on-line presence. Are you Linked-In? Have you checked your Facebook Privacy settings? Have you Googled yourself lately? Now is the time to create a positive, professional on-line presence.

Ryan Hall, on running a marathon:
“I don’t think about the miles that are coming down the road, I don’t think about the mile I’m on right now, I don’t think about the miles I’ve already covered. I think about what I’m doing right now, just being lost in the moment.”

You’re entering the home stretch.
Wishing you well!

~Kala

Marathon Comic

Get Adobe Flash playerPlugin by wpburn.com wordpress themes