University of Vermont

BSAD Business Administration Major - Marketing Concentration

Business Administration Major - Marketing Concentration

The Grossman School of Business offers four concentrations within their undergraduate degree, Business Administration. Alumni who completed their concentration in Marketing pursue a wide variety of careers, both directly and indirectly related to their course of study. This is a representative sample of job titles from recent UVM alumni who majored in Business Administration with a concentration in Marketing.

Job Title

Career Industry

Estimating/Pre-Construction Manager Construction
Managing Director & Head of Global Liquidity, Asia Financial Services
Manager of Mining Programs Mining & Earth Materials
Managing Director, Head of the Americas Financial Services
Marketing Research Associate Technology
Marketing/Product Manager Healthcare Services
Real Estate Agent Real Estate
Sales Director Technology
Search Engine Optimization Analyst Technology

Recent Employers

Bank of America Boston College
Coldwell Banker
J.P. Morgan Chase & Co. Marriott Vacation Club International
Starbucks Corporation The Onion
TIAA-CREF VT Energy Investment Corporation

Transferable Skills

In addition to the specialized material you study in your major, you will also gain useful transferable skills. Remember: it is essential to be able to articulate the skills you have gained.

Examples of transferable skills fostered while majoring in Business Administration with a concentration in Marketing

Critical Thinking Skills

Leadership and Administration Skills

Communication Skills

Recognize problems and develop action plans for solution
Use logical reasoning and creativity to solve practical problems in new ways

Motivate and lead teams effectively
Give clear directions
Work well under pressure and adapt to changing environments

Effectively communicate orally and in writing
Use various media to get ideas and information across
Public speaking skills

Research and Investigation Skills

Design and Planning Skills

Information Management Skills

Research business problems and develop solutions
Gather, interpret, and analyze information

Plan and administer budgets
Develop policies and programs
Generates new and creative ideas

Manage and direct people and programs
Organize materials, information, and records

Interpersonal Skills

Skills and Assessing Values

Specialized Skills

Mediate disputes
Work within a team to brainstorm solutions and negotiate policy problems

Work with diverse populations
Assess the needs and interests of different communities and individuals

Use rules and principles of business to solve problems
Discover relationships between and among business phenomena


To learn more about majoring in Business Administration with a concentration in Marketing from the Grossman School of Business at UVM:

Last modified June 20 2016 03:39 PM