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Bio - CV : Andrea Grayson : University of Vermont

University of Vermont

Andrea Grayson


Andrea Grayson


For over 20 years, Andrea Grayson has been pursuing parallel interests in education and media through both television production projects and academic study. An award-wining producer of children’s media, Ms. Grayson has a background in commercial, educational and news media production, and has held positions at Sesame Street and Channel One.  She has been teaching about television and the social effects of technology as an Adjunct Instructor of Communications on the college level since 1994, and has developed the curricula for numerous courses. She also gives presentations and workshops on various aspects of media literacy for both teachers and students. Her ongoing academic interests include Entertainment-Education and the social uses of media, the pedagogical uses of media in the classroom, and using video as a means to disseminate best practices in applied educational theory, particularly alternative education. Ms. Grayson holds an M.A. in Media Ecology from New York University, and is currently a doctoral candidate in the Educational Leadership and Policy Studies program at the University of Vermont. She lives in the woods outside of Burlington, Vermont with her husband Woody, cat Chico, and the amazingly talented canine Bella.






The University of Vermont, Graduate College

Doctoral Candidate, Educational Leadership and Policy Studies. Degree anticipated 08/07.


New York University, Department of Culture and Communication

M.A. in Media Ecology, June 1990.  GPA 4.0

Master’s Thesis: Beyond Information: On the uses of classroom television news


Simon’s Rock Early College of Bard, Great Barrington, MA 

B.A. in Art and Aesthetics, June 1984.
Honors Thesis: Semiotics and the Multi-Variants of Perceptual Influence


Employment History



Senior Program Developer, Outreach Professional

Division of Continuing Education, The University of Vermont. Develop curriculum and produce innovative continuing education programs, products and events using a variety of technologies, serving the extended UVM community. Particular concentration on media and arts programming. Achievements include:


Co-Chair, Arts & Events Team Responsible for making UVM a “summer arts destination,” by developing signature courses and programs that highlight University strengths.  Programs include: Summer Integrated Media Studies Institute (SIMSI); Environmental Art Program; UVM Jazz Project; Musical Theater Performance Intensive; and the Physical Comedy Project.


Co-Director, Summer Integrated Media Studies Institute Design curriculum and full logistic development of the Summer Integrated Media Studies Institute (SIMSI), a month-long media production, theory and strategy course focusing on social media. Work also includes integrating critical theory with practice, distilling emerging media technologies, markets and issues in order to create the most productive learning environments for student participants, with many guest instructors. Maximum enrollments and stellar evaluations.


Coordinator, The George D. Aiken Lectures Reinvigorated a public affairs lecture series, turning it into an experiential learning event for a broad community audience, and making it one of the highest attended university events in 20 years;

- Strengthening and developing relationships with community organizations and internal departments to connect University resources with the community.

- Developing and implementing strategic plans for department growth, audience development, and sustainable growth including data-driven marketing initiatives using direct mail and e-marketing.


1994 - 2003

Adjunct Instructor of Communications and Education

The University of Vermont, Burlington College, and Community College of Vermont

Design curricula and teach undergraduate/professional development courses, including: Mass Media and Modern Society; The Fairy Tale in Popular Cinema; Television in America; Film, Television and Society; Utilizing Media in the Classroom. Highly rated in student evaluations.


2002 - Present

News Media and Production Consultant, Population Media Center

On-site trainer and consultant to news and entertainment producers on the integration of positive health messages in their programs. Projects include working with the National television stations of Swaziland, Africa to integrate more information about HIV/AIDS into their news and entertainment programs — and to do so with greater sensitivity. Project funding by the United Nations Development Program (UNDP).

1997 - 2000

Educational Media Producer

Division of Continuing Education, The University of Vermont

Achievements include:

Co-producing and co-developing the CD-ROM Sexual Harassment Claims: What the law demands, an in-depth interactive training and education tool for investigators of sexual harassment claims in higher education;

- For the U.S. Department of Education, developed and produced two national satellite programs to support its literacy initiative, America Reads, with an audience of over 15,000 people nationwide. Responsibilities included designing program goals and curricula, engaging national experts as speakers, and researching and producing several case studies of best practices around the country;

- Producing numerous video case-studies which were used to highlight curriculum in national satellite programming in the areas of elementary education, higher education, healthcare and public administration.


1994 - 1995

Segment Producer, Vermont Public Television

Points North (Spring and Fall ‘95)

Produced a total of eight magazine format pieces on Vermont business, culture, and social issues.  Included researching, writing, directing, and editing.  Reel available.



Co-Founder and Executive Producer, It’s A Fine Mess! Productions, Charlotte, Vermont

Award-winning producer of wildly funny children’s media and family entertainment.  Company creates theatrical, video, and music products, as well as special events stemming from the talents and branding identity of “Woodhead.” Products include: the nationally acclaimed home video Woodhead Saves the Farm!, winner of the 1998 Silver Apple award of the Educational Media Association, as well as Fishing for Trouble, and The Show Must Go On; and the compact disc Mr. Woodhead’s Party in the Animal Barn. It’s A Fine Mess! is also the umbrella organization that represents the wildly funny physical comedy duo Foolz. Responsibilities in the company include everything from making distribution and production deals, to marketing, to story development, to doing the books.  


6/90 - 2/92

Senior Associate Producer, Channel One, Whittle Communications, New York

(DBS news and information program to over 10,000 U.S. jr. high and high schools). Conducted extensive research providing background material for series and feature pieces, including the arts, environment, and personal health.  Prepared and managed schedules and budgets for the production of field pieces.  Pulled-off amazing logistical feats, and secured interviews with the hard-to-get.  Produced original feature segments for the show.  Reel available.


2/90 - 6/90

Director of Library Services, Channel One

Designed and implemented the tape library and archive system for Channel One at the time of the show’s launch. Archive footage research at numerous image banks, including network.


2/88 - 2/90

Manager, Technical Operations, Children’s Television Workshop, New York

Oversaw the movement and storage of all original production elements of Sesame Street and other CTW productions. Organized the day-to-day operations and staff of the in-house editing and dubbing facility.  Scheduling and administrative paperwork.


8/85 – 2/88

Freelance Production, New York City

Worked tirelessly as a production assistant, production coordinator, location scout, location manager, and casting assistant on numerous television commercials, music videos, and corporate programs, including:

Levis                 Burger King                  Madonna                       AT&T

Pepsi                MTV Promos                Proctor & Gamble          Fritos



Related Activities



Board of Directors, Vermont Community Access Media (VCAM), Burlington, Vermont

Elected to the Advisory Board of Public Access for three terms.  Strategic leader in developing collaborations with other art, cultural, and non-profit institutions in the Burlington area. Committee work includes  Strategic Planning and Outreach.



Seminar Organizer and Plenary Speaker, "Demystifying Media: An Introduction"

Organizer for the Regional Educational Television Network (RETN) regional conference for educators. Plenary presentation: “Creating Meaning from Media Messages -- Why we need to be media literate."


Vermont International Film Festival

Developed the first education outreach programs for the festival, including the successful student screening program, which attracted over 400 students from across the state. Also developed and implemented a media literacy research project in three area schools.


Writing, Video, and Other Projects




Harnessing Media’s Power in the Classroom:

A guidebook for teachers and parents on using media in the classroom to engage students, enhance learning, and develop critical thinking.


The Death of Culture

This book project looks at the role of the creative culture in society, and what the health, creative, human and spiritual development implications are when the institutions generating the cultural expression – including music, dance, theater, visual arts and cuisine – are managed by commercial enterprises motivated by profit. Manuscript is in development.


Stolen Time: How the media steal our attention, and rob us of our spiritual free will

This book project looks at how our most precious spiritual commodity, our conscious attention, is being diverted by the allure of media and new technology, and being sold to the highest bidder. Manuscript is in development.


All I Really Need to Know I Didn’t Learn in High School (a.k.a. More Than This)

Tools for facing life’s challenges, and creating more meaning in your life.

A life-skills workbook for teenagers.


Dining with Bob: A survival guide to holding your own in cultivated company.

A compendium of table manners, and other dining mores, with anecdotes recounting episodes growing up with an unapologetic etiquette perfectionist. 


The Role of Media Education in Fostering Democracy, Caring, and Critical Thinking in Schools

Essay currently being submitted for publication.


Video Projects

Learning Deliberately

A documentary film about The Walden Project, an alternative high school program within Vergennes Union High School (Vergennes, Vermont) that emphasizes self-directed learning and community engagement.


Educating for Spirit

A documentary film about three schools based in spiritual communities (in development).




The Food System, Media, and Your Health (7/04) Presentation for school groups, teachers, and those interested in the links between policy, economics, and health.


Exploring Diversity Themes Through Media Analysis (7/04) Workshop/presentation where participants are given tools for analyzing visual culture, revealing the subtle and not-so-subtle ways that the elements of imagery influences interpretation (color, shape, montage, etc.).


Life Story Workshop for teenagers (7/04) Participants explore the major influences on their thinking, ideas and world view, by creating a game board. Small group discussions provide an opportunity for reflection.


Integrating Media Literacy into the Curriculum (5/02) Presentation, workshop, and course that provides a framework and tools for educators to integrate media literacy into any/every curriculum area.




Fluent in most personal computer office applications, including expertise in MS Word, Excel, and PowerPoint, and work in the applications Photoshop and Final Cut Pro. Excellent project and event management skills. Great meeting, facilitation and training skills. Getting the big picture. Managing details. Speak fluent (but rusty) French, and conversational Italian.


Last modified March 18 2007 11:52 AM

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