For over 20 years, Andrea Grayson has been pursuing parallel interests
in education and media through both television production projects and academic
study. An award-wining producer of children’s media, Ms. Grayson has a
background in commercial, educational and news media production, and has held
Doctoral Candidate, Educational Leadership and Policy Studies. Degree anticipated 08/07.
M.A. in Media Ecology, June 1990. GPA 4.0
Master’s Thesis: Beyond Information: On the uses of classroom television news
Simon’s Rock Early College of Bard, Great Barrington, MA
B.A. in Art and Aesthetics,
Honors Thesis: Semiotics and the Multi-Variants of Perceptual Influence
Senior Program Developer, Outreach Professional
Division of Continuing
Co-Chair, Arts & Events Team Responsible for making UVM a “summer arts destination,” by developing signature courses and programs that highlight University strengths. Programs include: Summer Integrated Media Studies Institute (SIMSI); Environmental Art Program; UVM Jazz Project; Musical Theater Performance Intensive; and the Physical Comedy Project.
Co-Director, Summer Integrated Media Studies Institute Design curriculum and full logistic development of the Summer Integrated Media Studies Institute (SIMSI), a month-long media production, theory and strategy course focusing on social media. Work also includes integrating critical theory with practice, distilling emerging media technologies, markets and issues in order to create the most productive learning environments for student participants, with many guest instructors. Maximum enrollments and stellar evaluations.
Coordinator, The George D. Aiken Lectures Reinvigorated a public affairs lecture series, turning it into an experiential learning event for a broad community audience, and making it one of the highest attended university events in 20 years;
Design curricula and teach undergraduate/professional development courses, including: Mass Media and Modern Society; The Fairy Tale in Popular Cinema; Television in America; Film, Television and Society; Utilizing Media in the Classroom. Highly rated in student evaluations.
On-site trainer and consultant to news and entertainment producers on the integration of positive health messages in their programs. Projects include working with the National television stations of Swaziland, Africa to integrate more information about HIV/AIDS into their news and entertainment programs — and to do so with greater sensitivity. Project funding by the United Nations Development Program (UNDP).
1997 - 2000
Co-producing and co-developing the CD-ROM Sexual Harassment Claims: What the law demands, an in-depth interactive training and education tool for investigators of sexual harassment claims in higher education;
- For the U.S. Department of Education, developed and produced two national satellite programs to support its literacy initiative, America Reads, with an audience of over 15,000 people nationwide. Responsibilities included designing program goals and curricula, engaging national experts as speakers, and researching and producing several case studies of best practices around the country;
- Producing numerous video case-studies which were used to highlight curriculum in national satellite programming in the areas of elementary education, higher education, healthcare and public administration.
Award-winning producer of wildly funny children’s media and family entertainment. Company creates theatrical, video, and music products, as well as special events stemming from the talents and branding identity of “Woodhead.” Products include: the nationally acclaimed home video Woodhead Saves the Farm!, winner of the 1998 Silver Apple award of the Educational Media Association, as well as Fishing for Trouble, and The Show Must Go On; and the compact disc Mr. Woodhead’s Party in the Animal Barn. It’s A Fine Mess! is also the umbrella organization that represents the wildly funny physical comedy duo Foolz. Responsibilities in the company include everything from making distribution and production deals, to marketing, to story development, to doing the books.
6/90 - 2/92
(DBS news and information program to over 10,000 U.S. jr. high and high schools). Conducted extensive research providing background material for series and feature pieces, including the arts, environment, and personal health. Prepared and managed schedules and budgets for the production of field pieces. Pulled-off amazing logistical feats, and secured interviews with the hard-to-get. Produced original feature segments for the show. Reel available.
Oversaw the movement and storage of all original production elements of Sesame Street and other CTW productions. Organized the day-to-day operations and staff of the in-house editing and dubbing facility. Scheduling and administrative paperwork.
8/85 – 2/88
Worked tirelessly as a production assistant, production coordinator, location scout, location manager, and casting assistant on numerous television commercials, music videos, and corporate programs, including:
Elected to the Advisory Board of Public Access for three terms. Strategic leader in developing collaborations with other art, cultural, and non-profit institutions in the Burlington area. Committee work includes Strategic Planning and Outreach.
Developed the first education outreach programs for the festival, including the successful student screening program, which attracted over 400 students from across the state. Also developed and implemented a media literacy research project in three area schools.
This book project looks at the role of the creative culture in society, and what the health, creative, human and spiritual development implications are when the institutions generating the cultural expression – including music, dance, theater, visual arts and cuisine – are managed by commercial enterprises motivated by profit. Manuscript is in development.
This book project looks at how our most precious spiritual commodity, our conscious attention, is being diverted by the allure of media and new technology, and being sold to the highest bidder. Manuscript is in development.
A documentary film about The Walden Project, an alternative high school program within Vergennes Union High School (Vergennes, Vermont) that emphasizes self-directed learning and community engagement.
Exploring Diversity Themes Through Media Analysis (7/04) Workshop/presentation where participants are given tools for analyzing visual culture, revealing the subtle and not-so-subtle ways that the elements of imagery influences interpretation (color, shape, montage, etc.).
Life Story Workshop for teenagers (7/04) Participants explore the major influences on their thinking, ideas and world view, by creating a game board. Small group discussions provide an opportunity for reflection.
Fluent in most personal computer office applications, including expertise in MS Word, Excel, and PowerPoint, and work in the applications Photoshop and Final Cut Pro. Excellent project and event management skills. Great meeting, facilitation and training skills. Getting the big picture. Managing details. Speak fluent (but rusty) French, and conversational Italian.
Last modified March 18 2007 11:52 AM