Editorial Style for University Web Pages
The University of Vermont follows Associated Press style guidelines on its Web site.
AP style, which is used by most American newspapers and other media in addition to numerous college and university communications
offices, allows writers and editors to present information as clearly, concisely and consistently as possible. AP style works well for
Web audiences because they, like newspaper readers, tend to "scan" copy.
When writing for the Web, therefore, it's best to remember to "keep it short and simple." For instance:
- Make copy "scannable." Use bulleted lists and subheadings to break up copy.
- Use shorter sentences and paragraphs.
- Unless your site is an intranet for your organization only, then write for the general user who might not know your organization in-depth.
- Don't use bureaucratic language that only you or your co-workers will understand. If you use an uncommon acronym, then spell it out on first reference.
- Remember that all types of people, including those who do not speak English or those with disabilities, may be visiting your site. Using simpler language will make it easier for them, or any special translators they use to read Web sites, to understand.
Last modified January 15 2008 10:06 AM
