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Editorial
Vermont Quarterly is a feature publication focused upon the University of Vermont and
issues of interest to its alumni, faculty, and students. It is UVM's primary link to thousands of alumni and strives to keep them connected with their own experience at UVM and the current state of the university.

Regular Departments
UVM In Brief: Brief stories cover topics of current interest regarding
UVM academic programs, faculty research, and alumni achievements.

Sports Highlights: Appears as part of Campus News in most issues, updates on
UVM varsity athletic teams.

Class Notes: Personal and professional news from UVM alumni, organized by class year.

Alumni Profiles: Brief profiles within class notes tell the stories of notable
alumni achievements.

Alumni News: Stories on UVM alumni events that take place in major cities
throughout the country.

Alumni Perspective: Periodic essays by noted alumni authors on issues of
current interest or looking back on their days at UVM.

Vermont Views: Brief highlights of Vermont and Chittenden County
topics of interest to UVM alumni


Circulation
Copies printed: 70,000

Distribution:
Vermont only: 36%

Northeast U.S.: 85%
(includes all New England states, NY, NJ, PA)

Southeastern U.S.: 8%
(includes Wash., D.C., VA, DE, and south to FL)

Central U.S.: 3%
(includes Midwestern states)

Western U.S.: 4%
(includes UT, CO, WY, MT, ID, WA, OR, CA, NV)

Southwest U.S.: 1%
(includes OK, TX, NM, AZ)


Distribution Method: Mailed Third Class


Demographics
About the University

The University of Vermont, founded in 1791, is the fifth oldest university in New England. Located in Burlington, Vermont's largest city and the economic and cultural hub of the state, UVM enrolls approximately 9,000 undergraduate and graduate students.

About the Readers
Vermont Quarterly is mailed third class to more than 70,000 people four times a year. The readership is primarily UVM alumni (58,000), but also includes more than 10,000 UVM parents, 3,000 faculty/staff on campus, and friends of the university. Over a third of UVM's alumni live in Vermont, and 85% live within a day's drive of Burlington. UVM alumni frequently return to Burlington for summer vacations, winter skiing, and UVM events such as the annual Reunion Weekend in the spring, or each fall's Homecoming Weekend.

Male: 43%

Female: 57%

Average HH Income:
Less than $30K 24%
$30 to $50K 21%
$50 to $70K 22%
$70 to $100K 10%
Over $100K 18%

Primary Residence:
Live in the Northeast 85%
(New England, NY, NJ, PA)
New England only 72%
Massachusetts 20%
Vermont 36%

Post-Graduate Work:

Have done graduate work 49%

Age Distribution
18 to 24 years 6%
25 to 34 31%
35 to 44 20%
45 to 54 20%
55 to 64 9%
65+ 13%

Employment
Employed full-time 59%
Self Employed 16%
Retired 11%

Investments
Invested in IRA 59%
Invested in Money
Market Funds 55%
Real Estate 47%
Investments of some sort 94%

Home Ownership
Own their own home 70%
Own second home 18%

Children
Have children 60%
Those with Children, <20yrs 67%

Family Size
One 21%
2 to 3 54%
4 to 5 23%
Six+ 2%

Outdoor Activities/Interests
Gardening 70%
Hiking 44%
Boating 28%
Camping 24%
Fishing 20%
Sports
Cycling 44%
Belong to health club 40%
Downhill Skiing 26%
Cross Country Skiing 27%
Golf 26%
Tennis 22%
Sailing 14%

Purchasing in past year
Furnishings/Appliances 78%
Audio/visual equipment 60%
Purchase Fine wines 59%
Gourmet Foods 53%
Computer/Office Equipment 43%
Automobile 34%


Travel
Travel in Vermont 88%
Travel in New England 93%
Use a Travel Agent 77%


Rates
BLACK & WHITE RATES
1X 2X 4X
Full Page $1470 $1395 $1250
2/3 Page 1090 1015 995
1/2 Page 865 795 735
1/3 Page 615 565 525
1/4 Page 475 440 405
1/6 Page 350 325 295
1/8 Page 300 275 255

Classifieds $2.05 $1.95 $1.80(rates are per word with a 10 word minimum)
1" display $135.00 $115.00 $95.00

All Classified Ads must be pre-paid.

SECOND COLOR RATES*
1X 2X 4X
Full Page $1670 $1595 $1450
2/3 Page 1290 1215 1195
1/2 Page 1065 995 935
1/3 Page 815 765 725
1/4 Page 675 640 605
1/6 Page 550 525 495
1/8 Page 500 475 455

*color options: 1) UVM TAN (PMS #4715)
2) Issue Color-varies in each issue

COVERS (color only):
Cover 4 $2730 $2580 $2315
Covers 2 & 3 2340 2225 1995


Ad Sizes
Trim Size: 8-3/8" x 10-7/8"
Bleed Size: 8-1/2" x 11-1/8"

STANDARD UNITS, Non-Bleed
Full Page 7-1/16" x 9-5/16"
2/3 Page* 4-5/8" x 9-5/16"
1/2 Page Horizontal 7-1/16" x 4-9/16"
1/2 Page Vertical 4-5/8" x 7-1/16"
1/3 Page Square* 4-5/8" x 4-9/16"
1/3 Page Vertical* 2-3/16" x 9-5/16"
1/4 Page Vertical 3-7/16" x 4-9/16"
1/4 Page Horizontal 7-1/16" x 2-3/16"
1/6 Page Vertical* 2-3/16" x 4-9/16"
1/6 Page Horizontal* 4-5/8" x 2-3/16"
1/8 Page Horizontal 3-7/16" x 2-3/16"

*sizes available in Letters and Books sections only.


Deadline for Publishing Dates
Spring Edition~publish date April 15
Space reservations Feb. 19
Non-Camera ready materials Feb. 21
Camera ready materials Feb. 24
Summer Edition~publish date July 1
Space reservations May 20
Non-Camera ready materials May 21
Camera ready materials May 23

Fall Edition~publish date October 1
Space reservations Aug. 19
Non-Camera ready materials Aug. 20
Camera ready materials Aug. 22

Winter Edition~publish date January 1
Space reservations Nov. 6
Non-Camera ready materials Nov. 7
Camera ready materials Nov. 10

For mechanical specifications, see enclosed Ad Production Information sheet or Rate Card #2.


Printing Requirements
FILM REQUIRMENTS FOR ALL AD TYPES LISTED BELOW: Must be in negative form, at least 1000 dpi, right reading emulsion side down, and meet Standard Web Offset Publications (SWOP) print standards.

BLACK & WHITE ADS: A single piece of negative film, at least 1000 dpi and a proof taken from that film. All photos and tints should be 133 lines screen.

2 COLOR ADS: Negative film, one piece per color in exact register. All photos and tints should be 133 line screen. Film should be accompanied by a proof showing all color breaks.

4 COLOR ADS: Negative film, one piece per color in exact register. All photos and tints should be 133 line screen. Film should be accompanied by a composite chromalin, match print, or other similar color proof.

NOTES: Each color in the ad must be one of the four process colors (cyan, magenta, yellow or black). If any film does not fit the size specifications outlined on this rate card, it will be necessary to re-size film and costs will be billed to the advertiser.

OTHER OPTIONS: If film is not supplied, the next best option would be to supply a computer disk. Electronic files must be on 3.5 floppy disks or 44MB Syquest or 100MB disk for Iomega Zip Drive, in Macintosh format. We accept Pagemaker, Quark Express, or Adobe Illustrator files with screen & printer font files, EPS files, TIFF files and other graphic files linked to the document. Ads must come with a paper proof. All line art must be scanned at 1200 DPI, 4-color and half-tones scan at 300 DPI.

Ad Production Charges
Full Page $280.00
2/3 Page $250.00
1/2, 1/3 Page $135.00

Other charges: b&w scan: $10.00, 4-color scan: $25~$45. Color 3M Print: $30; Matchprint: $50. Additional charges will be billed at a rate of $45/hr, with a 30minute minimum ($22.50).

BILLING: Upon publication with a tearsheet. Payment is due net 30 days. A 1.5% finance charge will be added to the balances after 30 days and for each 30 day period overdue.

PRINT-READY DISCOUNT: A 15% discount will be recognized to advertisers providing completely print ready materials. No discount recognized if there is ANY additional production.

University of Vermont/Middlebury College DISCOUNT PACKAGE: An additional 5% discount is available for advertisers also appearing in Middlebury College's Alumni magazine, Middlebury Magazine in the same calendar year.

SHIPPING INSTRUCTIONS:Please ship all advertising materials to:
POST OFFICE: Smart Communication, Inc. UPS& Fedex: Smart Communication, Inc.
P.O. Box 283, Dept. UVM c/o Kennedy Bros. Marketplace
Vergennes, VT 05491-0283. 11 N. Main Street Vergennes, VT 05491