Management Seminars

Strategic Marketing Management & Application

Instructor: Karen Fleming — Bio
Date: March 21, 2008
Time: 8:30am - 4:30pm
Location: UVM Campus - University Heights South — Link
Fee: $379 single session fee

Seminar Description:

Market performance proves that companies that understand and apply customer-centric marketing are more likely to achieve long-term success. Strategic Marketing Management is the process of developing and managing marketing strategies to create value for a firm’s customers. This interactive course will provide participants with an overview of the strategic marketing management process and its principal concepts. Participants are encouraged to bring actual marketing issues, challenges and ideas from their company for discussion and refinement.

Benefits

Understand the key internal and external factors to be considered in the development of marketing strategies and implementation plans
Understand the importance of defining your target market(s) and their needs
Learn the key steps to marketing strategy and program development including the critical importance of positioning, branding and measurement
Learn techniques for effectively allocating limited resources to improve the return on your marketing investment

Who Should Attend:

Executives, Entrepreneurs and Managers seeking to improve their understanding of strategic marketing concepts and their application to their businesses.

Format:
The course will include classroom presentations, discussions, and case study examples across a range of firms and industries.