1-10 813 11-20 173 21-49 155 49+ 189 2.2 3.7 3.6 5.1 3.7 
QUICK FACTS • Visitors made an estimated 12.8 million person trips to Vermont for leisure, business or personal travel. • Direct spending by visitors for goods and services totaled $1.46 billion. • Visitor spending supports an estimated 36,470 jobs for Vermonters (approximately 1 in every 10). • Visitor spending contributed $181.7 million in tax and fee revenues to the state of Vermont. • Sectors of the Vermont economy like retail and dining are 2-3 times more dependent on visitor spending than the national average. Visitor Spending & Number of Visitors By Season Summer (Jun-Aug) $443.1 million (5.1 mil.) 40.2% Winter (Dec-Mar) $568.7 million (4.0 mil.) 31.4%
Fall (Sep-Nov)
Spring (Apr-May)
$337.7 million (2.8 mil.) 21.5%
$112.5 million (0.9 mil.) 6.9%
Visitors By Type
(12.8 million person trips)
•
•
Out-of-state Overnight
In-state Day
49.2% (6.3 mil.)
25.0% (3.2 mil.)
•
•
Out-of-state Day
In-state Overnight
20.3% (2.6 mil.)
5.5% (0.7 mil.)
Visitors By Origin (12.8 million person trips)
•
•
Domestic (outside VT)
Vermont
51.2% (6.6 mil.)
30.1% (3.9 mil.)
•
•
International (Canada)
International (Other)
18.2% (2.3 mil.)
0.6% (0.07 mil.)
Visitors Spending By Activity ($1.46 Billion Total)
•
•
Shopping
Lodging
26.4% ($386 mil.)
23.7% ($346 mil.)
•
•
Food & Beverage
Amusement/Recreation 11.0% ($161 mil.)
23.6% ($344 mil.)
•
•
Gasoline
Groceries
7.0% ($102 mil.)
6.7%
($99 mil.)
•
Auto Repair and Service
1.6%
($24 mil.)
Tax & Fee Revenues From Visitor Spending ($181.7 Million Total)
•
•
General Fund
Education Fund
$91.7 million
$74.2 million
•
Transportation Fund
$15.8 million
More information online: www.uvm.edu/tourismresearch/
Press inquires: Jason Aldous, Vermont Dept. of Tourism & Marketing (802) 828-0528 or jason.aldous@state.vt.us
Average Visitor Spending* ($1.46 Billion Total)
•
•
Day Visitor
Overnight Visitor* $166.00
$51.22
* Note: Overnight visitor spending may appear lower than expected because not all overnight visitors stay in commercial lodging establishments.
Vermont Jobs Supported By Visitor Spending (36,470 total or approx. 1 in every 10)
•
•
Direct Wage & Salary Jobs
Proprietors in the Industry 7,721
20,019
•
Indirect Wage & Salary Jobs
8,730
Vermont Lodging Establishments By Size
(1,330 total with 22,154 total rooms)
# Units
#Est. % Of Total
# Rooms
% Of Total
61.1%
13.0%
2,578
2,059
11.6%
9.3%
11.7%
14.2% 13,879
3,638
16.4%
62.6%
Where Visitors Stay and Average Length of Stay
Description
% Of Total Avg. Stay (Nights)
Hotel, Motel, Inn, B&B
Friends & Family or
52.6%
33.3%
Private Home
Rental Homes
7.0%
5.3%
Owned 2
nd
Park/Campground
Home
1.8%
Source: Summary information adapted from: A Benchmark Study of the Economic Impact of Visitor Expenditures on the Vermont Economy – 2003. Prepared by Economic & Policy Resources (www.epreconomics.com) and published by the Vermont Department of Tourism & Marketing (www.VermontVacation.com) January 2005.
The Vermont Travel & Tourism Industry - 2003