1-10

813

11-20

173

21-49

155

49+

189

2.2

3.7

3.6

5.1

3.7

QUICK FACTS

Visitors made an estimated 12.8 million person trips to Vermont for leisure, business or personal travel.

Direct spending by visitors for goods and services totaled $1.46 billion.

Visitor spending supports an estimated 36,470 jobs for Vermonters (approximately 1 in every 10).

Visitor spending contributed $181.7 million in tax and fee revenues to the state of Vermont.

Sectors of the Vermont economy like retail and dining are 2-3 times more dependent on visitor spending

than the national average.

Visitor Spending & Number of Visitors By Season

Summer (Jun-Aug) $443.1 million   (5.1 mil.)   40.2%

Winter (Dec-Mar) $568.7 million    (4.0 mil.)   31.4%
Fall (Sep-Nov)

Spring (Apr-May)

$337.7  million    (2.8 mil.)  21.5% 
$112.5  million    (0.9 mil.)    6.9%
Visitors By Type

(12.8 million person trips)

Out-of-state Overnight

In-state Day

49.2%   (6.3 mil.)

25.0%   (3.2 mil.)

Out-of-state Day

In-state Overnight

20.3%   (2.6 mil.)

5.5%   (0.7 mil.)

Visitors By Origin (12.8 million person trips)

Domestic (outside VT)

Vermont

51.2%   (6.6 mil.)

30.1%   (3.9 mil.)

International (Canada)

International (Other)

18.2%   (2.3 mil.)

0.6%   (0.07 mil.)

Visitors Spending By Activity ($1.46 Billion Total)

Shopping

Lodging

26.4%   ($386 mil.)

23.7%   ($346 mil.)

Food & Beverage

Amusement/Recreation 11.0% ($161 mil.)

23.6%   ($344 mil.)

Gasoline

Groceries

7.0%  ($102 mil.)

6.7%

($99 mil.)

Auto Repair and Service

1.6%

($24 mil.)

Tax & Fee Revenues From Visitor Spending ($181.7 Million Total)

General Fund

Education Fund

$91.7 million

$74.2 million

Transportation Fund

$15.8 million

More information online: www.uvm.edu/tourismresearch/

Press inquires: Jason Aldous, Vermont Dept. of Tourism & Marketing (802) 828-0528 or jason.aldous@state.vt.us

Average Visitor Spending* ($1.46 Billion Total)

Day Visitor

Overnight Visitor*   $166.00

$51.22

* Note: Overnight visitor spending may appear lower than expected because not all overnight visitors stay in commercial lodging establishments.

Vermont Jobs Supported By Visitor Spending (36,470 total or approx. 1 in every 10)

Direct Wage & Salary Jobs

Proprietors in the Industry  7,721

20,019

Indirect Wage & Salary Jobs

8,730

Vermont Lodging Establishments By Size

(1,330 total with 22,154 total rooms)

# Units

#Est. % Of Total

# Rooms

% Of Total

61.1%

13.0%

2,578

2,059

11.6%

9.3%

11.7%

14.2%     13,879

3,638

16.4%

62.6%

Where Visitors Stay and Average Length of Stay

Description

% Of Total Avg. Stay (Nights)

Hotel, Motel, Inn, B&B

Friends & Family or

52.6%

33.3%

Private Home

Rental Homes

7.0%

5.3%

Owned 2

nd

Park/Campground

Home

1.8%

Source: Summary information adapted from: A Benchmark Study of the Economic Impact of Visitor Expenditures on the Vermont Economy 2003.  Prepared by Economic & Policy Resources (www.epreconomics.com) and published by the Vermont Department of Tourism & Marketing (www.VermontVacation.com) January 2005.

The Vermont Travel & Tourism Industry - 2003