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Community Based Social Marketing

Sacramento & The BECC Conference

What do Sacramento, energy efficiency, homeless people, behavior change, and mini cupcakes have to do with each other? Not much, unless you happened to be at the Behavior, Energy & Climate Change (BECC) 2012 Conference in Sacramento, CA mid-November. The BECC Conference focuses on understanding individual and organizational behavior and decision-making related to energy usage, greenhouse gas emissions, climate change, and sustainability.

by Tarah Rowse, Curriculum & Community Connections Graduate Assistant

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