Last week, UVM's Eco-Reps organized a tabling event in the Davis Center to kick start the Follow the Leaf campaign. Influenced by the Rainforest Alliances' Follow the Frog campaign, the Eco-Reps worked with two students, Matt Lipke (director) and Sam Lucci (actor), to produce a short video to promote the Eco-Options label.

As reported by senior Eco-Reps, Teresa DiTore:

The semester had just begun when I traveled to Toronto for a 2-day workshop focused on fostering sustainable behavior. I learned the nuts and bolts of a compelling approach called Community Based Social Marketing (CBSM) that is being used all over the world to shift communities toward more environmentally responsible behaviors.