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CBSM @ 2012 Behavior Energy & Climate Change Conference

Today, is the first of four days at the 2012 Behavior Energy and Climate Change Conference which focuses on "understanding individual and organizational behavior and decision-making related to energy usage, greenhouse gas emissions, climate change, and sustainability."  Sustainability Fellow Tarah Rowse and I arrived in Sacramento, CA the night before so we could attend a pre-conference workshop led by Doug McKenzie-Mohr on Community

by Mieko A. Ozeki, M.S., A.L.M, Former Sustainability Projects Coordinator

Learning how to foster sustainable behavior

The semester had just begun when I traveled to Toronto for a 2-day workshop focused on fostering sustainable behavior. I learned the nuts and bolts of a compelling approach called Community Based Social Marketing (CBSM) that is being used all over the world to shift communities toward more environmentally responsible behaviors.

by Steve Posner, M.S., Sustainability Fellow and Eco-Reps Program Coordinator

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