Today, is the first of four days at the 2012 Behavior Energy and Climate Change Conference which focuses on "understanding individual and organizational behavior and decision-making related to energy usage, greenhouse gas emissions, climate change, and sustainability."  Sustainability Fellow Tarah Rowse and I arrived in Sacramento, CA the night before so we could attend a pre-conference workshop led by Doug McKenzie-Mohr on

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The semester had just begun when I traveled to Toronto for a 2-day workshop focused on fostering sustainable behavior. I learned the nuts and bolts of a compelling approach called Community Based Social Marketing (CBSM) that is being used all over the world to shift communities toward more environmentally responsible behaviors.