Prof. Thomas Macias: "Know your Neighbors, Save the Planet"

The old adage "it's not what you know but who you know" nicely describes the power of what sociologists call "social capital," i.e., the network of connections that shape a person's life. Prof. Macias, working with graduate student Kristin Williams, have been pioneering research into whether "who you know" can shape attitudes and behaviors towards the environment. Using 2010 General Social Science data, they have produced a series of papers that have been presented at conferences and submitted to journals.