University of Vermont

PRT Senior Max Ebenstein Wins First UVM Business Pitch Competition

Max Ebenstein wins Business Pitch Competition sponsored by UVM's School of Business
Max Ebenstein wins Business Pitch Competition sponsored by UVM's School of Business

Max Ebenstein (PRT ’13), a senior in the Parks, Recreation, and Tourism Program (PRT), won the $3,000 first prize in a hotly contested first ever Business Pitch Competition, sponsored by UVM’s Business School and held in the Davis Center on October 6 during UVM’s Homecoming and Reunion Weekend.  Max’s business, a new product named “Doorack”, is a unique design for storing skis, snowboards, and related equipment and apparel neatly in limited space, such as college dorm rooms.

Max honed his entrepreneurial skills in PRT 258, Entrepreneurship in Recreation and Tourism, a requirement for students in PRT’s private track curriculum.  During the spring semester 2012, Max took his invention, perfected it, and wrote a complete business plan to bring his new product to market; Max’s ultimate goal for the product.  Dave Kaufman, who teaches PRT 258, notes that, “Max has a passion that drives him to pursue new concepts in the recreation field.  He did a masterful job bringing Doorack from concept to almost reality.  I have encouraged him to keep working to bring it to market.”

Max’s interest in the outdoors and outdoor products spans several years and multiple experiences.  These have included a summer internship with Sun Valley Trekking, camp leader at Petra Cliffs Climbing Center in Burlington, lift operator at Bolton Valley Ski Resort, tour guide at Ben & Jerry’s Factory, and refereeing soccer for the Vermont Soccer Association.  Max also has obtained numerous outdoor certifications such as Wilderness First Responder, First Aid and Avalanche Training, EMT-B, and is Co-President of the UVM Freestyle Ski Team.

Given his passion for outdoor activities, it was natural for Max to create a product that would facilitate some aspect of outdoor adventure; Doorack is the result of his constant pursuit of new ideas.  Max is not certain of his plans after graduation, but hopes to bring Doorack to market in 2013.