Marketing Toolshed: Promotion
2010 Guide to Selling at Farmers' Markets (PDF). Published by Growing for Market, this comprehensive guide covers all aspects of direct market sales at farmers' markets, including tips on both design and desplay, merchandising and product sampling.
Farmers' Market Displays (PDF). This fact sheet explains how to create displays that really show off your products.
Is Selling to Restaurants Right for Me? (PDF) Use this self-assessment to determine if marketing to restaurants is a good fit for your products, business and orientation to customers.
Building Your Online Presence (June 2010)University of Nebraska Extension Educator Connie Hancock discusses strategies to manage the constant flow of information and content as you connect with a larger on-line audience. This webinar covers strategies for engaging customers in on-line and in-person conversations that will enhance their connection to your farm and build their loyalty to your products. View the Building Your Online Presence Webinar recording.
Selling to Restaurants (March 2010)
For many farmers the opportunity to sell directly to restaurants provides the perfect marketing opportunity. In order to improve your chances of a successful relationship there are some important issues that you should consider. Join Mary Peabody, UVM Extension and representatives of the Vermont Fresh Network for an overview of how to determine if selling to restaurants is a good marketing option for your farm. To view the recording, go to: Marketing to Restaurants webinar. Also available: "Is Selling to Restaurants Right for Me? Assessment.
Agritourism: A Web-Based Resource for Farmers at http://www.uvm.edu/tourismresearch/agritourism/
Developed by the University of Vermont Tourism Data Center, the site features a number of different resources ranging from agritourism "how-to" guides and economic benefit studies to state-wide and/or region-wide agritourism associations.
Vermont Farms! at http://www.uvm.edu/tourismresearch/agritourism/
Organizational website of the Vermont Farms! association, promoting agritourism in Vermont.
Website Tools for Farms at http://www.vtfarms.org/
This site provides farmer-oriented, presentations and training modules on Google Analytics and search engine optimization strategies.
Last modified February 19 2011 03:11 PM