College’s Faculty Showcase Campaign Wins CASE Award
- By Edward Joseph Neuert
When is a physician or scientist more than just an M.D. or Ph.D.? When they take on any of the many other roles of an active faculty member at Vermont’s academic medical center. That has been the theme of the University of Vermont College of Medicine’s Faculty Showcase program, a campaign which has been awarded the bronze medal in the 2012 CASE Communications Awards competition sponsored by the Council for the Advancement and Support of Education District I division. The campaign was produced by the College’s Medical Communications Office.
CASE District I is the regional chapter of the organization that includes educational institutions from across New England and eastern Canada. Founded in 1974, CASE has more than 3,400 member institutions and is one of the world’s largest nonprofit educational associations.
The CASE awards honor outstanding communications work by educational institutions in 14 categories. The College of Medicine Faculty Showcase won its bronze award in the advertising segment.
Since it appeared in the summer of 2011, the campaign, the Faculty Showcase has featured the accomplishments of faculty members on the walls of the academic medical center campus, and in the pages of College of Medicine publications. Each poster or ad in the campaign features a faculty member declaring “I am…” and ending the statement with an unexpected term. Professor of Medicine David Schneider, M.D., for example, notes “I am an inventor,” a statement backed up by Schneider’s record of patents for better therapies for cardiac patients.
The campaign was formally recognized January 21 at the CASE District I and II annual meeting in New York City.
See the Faculty Showcase series in detail.