University of Vermont

Cultivating Healthy Communities

4-H & Youth

Paper Clover Campaign Begins April 23 at Derby TSC Store

The Denim and Dust 4-H Club is one of several Orleans County 4-H clubs that participate in the semi-annual 4-H Paper Clover campaigns with the Tractor Supply Company (TSC) Store in Derby. Members, all from Holland, pose with store manager, Kyle Webster, and the check from the Fall 2013 campaign. From left to right: Jennifer Kinney (4-H leader), Madison Kinney, Katherine Slicer, Kyle Webster and Tisha Bailey. In the front: Mya Bailey. (photo credit: Lindy Birch/Orleans County 4-H)

Derby--The Tractor Supply Company (TSC) Store in Derby is gearing up for the Spring 4-H Paper Clover campaign, which runs from April 23 to May 4, and supports local 4-H programs.

"Shoppers will have an opportunity to support Orleans County 4-H by purchasing a paper clover for $1 or more at checkout," explains Lindy Birch, University of Vermont (UVM) Extension 4-H educator for Orleans and Essex Counties. "The proceeds from these sales will be used primarily for curriculum, club and 4-H event supplies as well as support our 4-H activities throughout the year."

During the campaign, 4-H'ers from local clubs will set up exhibits and be on hand after school and on weekends to chat with customers about 4-H, their projects and what being in 4-H means to them. Members of the Border Livestock Plus 4-H Club, Derby; Dust and Denim 4-H Club, Holland; Horsefeathers 4-H Club, Barton; Joyful Noise, West Glover; and SpecTACKularz, Newport Center; all helped promote 4-H during the Fall 2013 campaign at the TSC Store, which is located at 124 Commerce Way.

"Orleans County 4-H youth are rewarded in several ways by participating in the Tractor Supply Clover Campaign," Birch says. "Local 4-Hers are encouraged to actively support their own programs through their participation."

More than 1,200 TSC and Del's Feed and Farm Supply stores in 48 states, including seven in Vermont, participate in the semi-annual promotional campaign. It has been held every spring and fall since fall 2010 in partnership with the National 4-H Council. The Derby store has participated in every campaign, including the most recent one, which raised $1,156. Orleans County 4-H received $751 with the rest allocated for UVM Extension 4-H and National 4-H programs.

In this last campaign, the store was named a Regional Champion for being one of the top five TSC stores in the Northeast region for highest percentage of transactions that included a clover donation. The store also was named a District Champion for highest transaction percentage in its district and a Class Champion for raising a minimum of $300 with more than 15 percent of all transactions including the purchase of a paper clover.

"4-H clubs can work together to make this campaign a success," Birch says. "It also serves to give 4-H higher visibility in the community." She credits the strong support of Kyle Webster, store manager, and Rachel Feeley, assistant store manager, for the continued success of the campaign in Orleans County.