Orleans County 4-H Reaps Benefits from 4-H Paper Clover Campaign
- By Lindy Birch
Derby--The Tractor Supply Company (TSC) store in Derby has continued to show its strong support for University of Vermont (UVM) Extension 4-H in Orleans County through its 4-H Paper Clover Campaign fundraising efforts. It has participated in five campaigns, the most recent of which ended Sept. 30.
More than 1,000 TSC and Del's Feed and Farm Supply stores in 44 states, including six in Vermont, participate in the semi-annual promotional campaign. It has been held every spring and fall since fall 2010 in partnership with the National 4-H Council.
Shoppers are asked to purchase a paper clover at checkout for $1 or more with proceeds from each sale used to fund local 4-H programs and events. In Orleans County, the money is used primarily for club needs including curriculum, supplies and awards.
"Our local 4-H clubs actively participate in the campaigns by setting up 4-H exhibits in the store and talking to customers about 4-H, their projects and what it means to them," says Lindy Birch, UVM Extension 4-H educator for Orleans and Essex Counties. Members of the Border Livestock Plus 4-H Club, Derby; Horse Sense 4-H Club, Glover; and Horsefeathers 4-H Club, Barton; have all helped promote 4-H during recent campaigns.
In the 2012 Spring Paper Clover campaign, the most recent campaign where results have been tallied, the store raised $1,656. It was one of the top five TSC stores in the Northeast region for highest percentage of transactions that included a clover donation, earning recognition as a Regional Champion. The store also was named a District Champion for highest transaction percentage in its district and Class Champion for raising a minimum of $300 with more than 15 percent of all transactions including the purchase of a paper clover.
In the fall 2010 campaign, the Derby store had the highest paper clover sales in the state. It also has been recognized as a Regional Champion twice before, both in spring and fall of 2011.
"It has been phenomenal to have this Tractor Supply store as a source of funds for our 4-H members and leaders," Birch says, crediting the strong support of Kyle Webster, store manager, and Rachel Feeley, assistant store manager, for the great success of the campaign in Orleans County. "Without their continued commitment to this fundraising effort, 4-H would not benefit as much as it has."