Julie teaches the Social Marketing for Sustainability Class and coordinates the UVM Eco-Reps Program. Through her work at the Office of Sustainability, Julie’s introduces students to the principles and techniques of social marketing for campus sustainability. Social marketing focuses on influencing individual behaviors by using commercial marketing principles to deliver a benefit to society. Understanding how to craft persuasive campaigns is a critical skill for those hoping to change sustainability behaviors. In both roles, Julie works with UVM students to design and implement their own sustainability behavior-change campaigns.
Prior to starting at UVM, Julie spent most of her career at international consumer products companies, working in various management capacities in brand marketing, strategic planning, and corporate finance. Most recently, Julie managed global innovation and new product development at Ben & Jerry’s in Burlington Vermont.
Eco-Reps Program Director
Steve coordinates the UVM Eco-Reps Program, which trains student leaders to promote sustainable practices at the university and encourage environmentally responsible behaviors among peers. He provides analysis and support for institutional energy issues, and was an Energy Education Fellow in 2009-2010 as part of a Rocky Mountain Institute initiative. Steve has taught courses in Campus Sustainability, Environmentally Responsible Behavior, and Campus Sustainability Leadership. He has a B.S. in physics and astronomy from Haverford College, studied science education at Stanford University, and has an M.S. in natural resources from the University of Vermont, where he conducts PhD research through the Gund Institute for Ecological Economics on sustainability and the value of natural capital.
Eco-Reps Program Advisor / UVM Recycling and Solid Waste Manager, Physical Plant Department
Erica has been the Recycling and Solid Waste Manager at UVM since 1998. She developed and piloted the first UVM Eco-Reps program in Spring 2004. She helped garner institutional support to grow the program and ultimately transition it to the newly created Office of Sustainability in 2008. She continues to serve as a resource for Eco-Rep projects related to recycling and composting. She earned a B.A. in Geography from SUNY Albany, an M.S. in Natural Resources policy from the University of Michigan, and recently completed her M.P.A. at the University of Vermont.