Rent-A-Center pricing study.

Law Offices of Gene Locks.

Rent-A-Center (RAC) is a large rent-to-own industry nationwide that offers rental and rent-to-own agreements to customers who often lack access to conventional forms of credit. The purpose of this study was to research installment price options and price differentials at RACs in New Jersey. Researchers collected price data on five types of products at a random sample of RAC stores in the study area and calculated price differentials. Results found that the RAC time price differential across the products based on a weekly rate average was 97.4 percent. This research contributes to further knowledge in consumer research in the area of the rent-to-own industry and aids in consumer understanding of actual costs. (J. Kolodinsky, M. Murphy) Project members: Kolodinsky