Vice President of Brand and Marketing at the Anti-Defamation League

Amy Aronoff Blumkin is a visionary marketing professional who has worked for some of the most respected and well-known brands in the world, among them AT&T, American Express, Disney and the Super Bowl.  She currently serves as the Vice President of Brand and Marketing at the Anti-Defamation League, where she brings her broad experience to the non-profit space. 

Prior to joining ADL, Amy was the CMO at Lowenstein Sandler, a mid-sized law firm based in New Jersey, helping them to rebrand.  She drove integrated marketing across the firm.  This followed one of the most incredible professional opportunities a marketer could have.  Amy was chosen as the CMO of the NY/NJ Super Bowl Host Committee – in charge of marketing for the first ever outdoor, cold-weather Super Bowl hosted in the nation.  Widely recognized as a huge success (even the weather cooperated), her team delivered a ground-breaking mobile tour and award-winning communications and social media. 

Earlier in her career, Amy spent nearly ten years at Walt Disney World, in Orlando, Florida – working in theme park marketing and strategy, both in a full-time and part- time capacity.  She worked on new theme park development, being on the design and opening team of Disney’s highly acclaimed Animal Kingdom.

In between these awesome experiences, Amy spent time as a freelance marketing and leadership consultant, working with both for-profit and non-profit clients. 

Born in Brooklyn, Amy was raised in Vermont where every weekend was spent skiing or preparing for ski season.  She now lives in Short Hills, NJ with her husband, Mark, and is adjusting to life as an empty nester, with her youngest child a senior in college. Amy earned her undergraduate degree from the University of Vermont, and holds an MBA from the Harvard Business School.

Areas of Expertise and/or Research

Strategy, planning, branding and identity; leadership development; and event marketing.

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