Marketing is about offering customer value. It includes a diverse set of activities, people, and processes involved in creating, managing, promoting and distributing products. There are many elements of making the value creation process work including advertising, sales promotions and digital communications, branding and design, supply chains and distribution and marketing research and data analysis. Our students work to develop an understanding of the many ways marketers deliver value through a variety of techniques and tactics based on their understanding of consumers' needs and wants in today's complex marketplace. Students in the concentration explore Marketing through coursework, experiential projects, case competition participation, internships and extracurricular opportunities.
Dr. Carolyn Bonifield 209 Kalkin Hall (802) 656-0516 firstname.lastname@example.org
Dr. Tom Noordewier Associate Dean Undergraduate Programs 204 Kalkin Hall (802) 656-0496 email@example.com
Dr. Jim Sinkula 206 Kalkin Hall (802) 656-0497 firstname.lastname@example.org
Dr. Amy Tomas 208 Kalkin Hall (802) 656-4711 email@example.com
Dr. Chun Zhang 213a Kalkin Hall (802) 656-4116 firstname.lastname@example.org