Learning Outcomes Assessment

Rubric: Global Civic Awareness - Demonstrate an Awareness of Global Business Issues and Cultural Differences

Learning Objective
1.Unacceptable
2.Acceptable
3.Excellent
Theories on Cultural Differences Little or no understanding of theories that explain cultural differences. Have some understanding of theories that explain cultural differences. Demonstrate a good understanding of major theoretical perspectives that classify and explain cultural differences.
Pros and Cons of Globalization Little or no understanding of pros and cons of globalization and its economic and social impact on different economies. Understand the pros and cons of globalization to some extent; able to recognize both benefits and costs of globalization to different parties involved. Demonstrate a sound understanding of the positive and negative economic and social impacts of globalization on different economies.
Modes of Entering an International Market Little or no understanding of different means to collaborate with international business partners. Understand there are multiple modes of entering an international market. Demonstrate a good grasp of the different modes of entering an international market (e.g. export, licensing, strategic alliance, foreign direct investment).
Multifunctional Challenges of Global Business Little or no understanding of unique multifunctional challenges of doing international business. Understand that there are challenges in some functional areas when conducting business across borders. Demonstrate a good understanding of challenges of conducting business in an international context.
Alternative Cultural Perspectives Rely on one’s own cultural perspective as the sole criteria to judge different cultural behaviors; jump to conclusions when encountering different cultural behaviors. Somewhat aware of different cultural perspectives; develop alternative explanations sometimes; some tendency to make judgment based on one’s own cultural perspectives. Identify the problem areas when cultural differences occur; Develop alternative explanations; Make reasonable judgment being aware of alternative cultural values and perspectives; show intellectual curiosity and honesty.