Rubric: Global Civic Awareness - Demonstrate an Awareness of Global Business Issues and Cultural Differences
| Learning Objective |
1.Unacceptable |
2.Acceptable |
3.Excellent |
|---|---|---|---|
| Theories on Cultural Differences | Little or no understanding of theories that explain cultural differences. | Have some understanding of theories that explain cultural differences. | Demonstrate a good understanding of major theoretical perspectives that classify and explain cultural differences. |
| Pros and Cons of Globalization | Little or no understanding of pros and cons of globalization and its economic and social impact on different economies. | Understand the pros and cons of globalization to some extent; able to recognize both benefits and costs of globalization to different parties involved. | Demonstrate a sound understanding of the positive and negative economic and social impacts of globalization on different economies. |
| Modes of Entering an International Market | Little or no understanding of different means to collaborate with international business partners. | Understand there are multiple modes of entering an international market. | Demonstrate a good grasp of the different modes of entering an international market (e.g. export, licensing, strategic alliance, foreign direct investment). |
| Multifunctional Challenges of Global Business | Little or no understanding of unique multifunctional challenges of doing international business. | Understand that there are challenges in some functional areas when conducting business across borders. | Demonstrate a good understanding of challenges of conducting business in an international context. |
| Alternative Cultural Perspectives | Rely on one’s own cultural perspective as the sole criteria to judge different cultural behaviors; jump to conclusions when encountering different cultural behaviors. | Somewhat aware of different cultural perspectives; develop alternative explanations sometimes; some tendency to make judgment based on one’s own cultural perspectives. | Identify the problem areas when cultural differences occur; Develop alternative explanations; Make reasonable judgment being aware of alternative cultural values and perspectives; show intellectual curiosity and honesty. |