Amy Rosenkrantz works as the Promotions Manager at Kali Protectives, a new company whose mission is to provide the most technologically advanced helmets and protective gear in the bicycle and motorcycle industries
Rosenkrantz graduated from the University of Vermont School of Business Administration in 2009 with a concentration in Marketing. She believes classes like Integrated Product Development with Dean Larry Shirland and Market Research classes with Professor James Sinkula, coupled with her time on the Women’s Basketball team more than prepared her for her role at Kali Protectives.
As the Promotions Manager, she works closely with the Marketing and Sales teams to position the brand in a way that educates consumers, maximizes exposure, and sells the product. Her responsibilities include event organization and execution, managing sponsored athletes of all levels and trajectories worldwide, managing social media, as well as many other duties.
“Landing the position I have today started with an understanding of who I am, what I have to offer and what makes me happy,” said Rosenkrantz. “My time at UVM armed with my plenty of transferable skills it was just about finding a place to utilize them. For me that place is Kali Protectives.”