SEMBA Faculty Bios
Stuart L. Hart is one of the world's top authorities on the implications of environment and poverty for business strategy. He is the Steven Grossman Endowed Chair in Sustainable Business at the University of Vermont Business School and Co-Director of the School's Sustainable Entrepreneurship MBA (SEMBA) Program as well as S.C. Johnson Chair Emeritus in Sustainable Global Enterprise and Professor Emeritus of Management at Cornell University's Johnson Graduate School of Management, where he founded the Center for Sustainable Global Enterprise. Hart is also Founder and President of Enterprise for a Sustainable World, Founder of the BoP Global Network, and Founding Director of the Emergent Institute in Bangalore, India.
Previously, he was the Hans Zulliger Distinguished Professor of Sustainable Enterprise and Professor of Strategic Management at the University of North Carolina's Kenan-Flagler Business School, where he founded the Center for Sustainable Enterprise and the Base of the Pyramid Learning Laboratory. He was also faculty in corporate strategy at the University of Michigan's Ross School of Business and was the Founding Director of the Corporate Environmental Management Program (CEMP), now the Erb Institute's Dual Master's Program.
Hart has published more than 70 papers and authored or edited eight books with over 20,000 Google Scholar citations. His article "Beyond Greening: Strategies for a Sustainable World" won the McKinsey Award for Best Article in the Harvard Business Review for 1997 and helped launch the movement for corporate sustainability. With C.K. Prahalad, Hart also wrote the path-breaking 2002 article "The Fortune at the Bottom of the Pyramid," which provided the first articulation of how business could profitably serve the needs of the four billion poor in the developing world. With Ted London, Hart is also the author of a 2011 book entitled Next Generation Business Strategies for the Base of the Pyramid. His best-selling book, Capitalism at the Crossroads, published in 2005 was selected by Cambridge University as one of the top 50 books on sustainability of all-time; the third edition of the book was published in 2010.
David A. Jones is Co-Director of the Sustainable Entrepreneurship MBA Program (SEMBA), and was a member of the initial curriculum design team who created this unique and exciting program. He is a passionate teacher who was honored to receive a University-wide teaching award in 2009 (the Kroepsch-Maurice Excellence in Teaching Award). David teaches SEMBA courses on Teamwork, Leadership and Innovation, and Organizing for Sustainable Transformation, and he regularly conducts full-day leadership workshops, having trained over 750 executives and managers in Vermont alone since 2004. David is a productive scholar who focuses on explaining why job seekers and employees respond positively to an employer's community involvement and sustainable business practices. He is active in presenting his research and has authored and presented over 70 papers at scholarly conferences. David has published over 30 peer reviewed articles, book chapters, and conference proceeding papers, including articles that appeared in top academic journals such as the Academy of Management Journal and Journal of Applied Psychology, and two other leading journals where he currently serves on the editorial boards: the Journal of Organizational Behavior and Journal of Management. David has established a reputation as a thought leader in the emerging literature on employee responses to sustainable business practices, and he has received several honors and awards for his work in this area.
Carolyn M. Bonifield is an Associate Professor of Marketing at the University of Vermont School of Business Administration. She holds degrees from the University of Iowa (Ph.D), Michigan State University (MBA), and Ohio University (BA). Dr. Bonifield teaches courses in Marketing Communications, Consumer Behavior, and Marketing Management. Her research interests include consumer decision making, consumer responses to mobile technology, and collaborative consumption. She has published articles in a number of top business journals including the Journal of the Academy of Marketing Science, Journal of Business Research, and Marketing Letters, among others. Prior to pursuing her Ph.D., she was a product manager for Unilever, and launched a small business, which she later sold.
Cairn Cross is a co-founder of FreshTracks Capital and serves as a Managing Director of the Fund. Cross presently serves on the boards of FreshTracks portfolio companies Vermont Teddy Bear, NativeEnergy, Faraday and Budnitz Bicyles. Cairn was formerly the Chair of the Board for the EatingWell Media Group which was sold to Meredith Corporation in 2011. Cairn also served on the Board of Directors of NEHP prior to its sale in 2012 to Critical Process Systems.
Prior to starting FreshTracks Cairn was a strategic and financial adviser to Vermont banks and growth businesses, the Assistant General Manager of Green Mountain Capital, L.P. from 1996 to 1998 and spent a decade working as a commercial banker.
Jac. Geurts (1948) is a Professor of policy and strategy in the Department of Organization Studies at Tilburg University, the Netherlands. He also teaches at the TIAS/Nimbas Business School, Tilburg University and a several other institutions for executive education.
Professor Jac L.A. Geurts specializes in the use of gaming/simulations for strategy and policy. His primary academic focus is on the processes and tools used in strategic decision making. His area of applied work is the development of sustainable business practices and technologies especially in the broad area of sustainability, poverty and business (base of the pyramid, BoP) and of sustainable health care.
Dr. Geurts served as director of IVA, the Tilburg Institute for Applied Social Research. He is also a former president of the International Simulation and Gaming Association. Dr. Geurts has consulted on strategic issues to governments, private companies and not-for-profit organizations in Europe, USA and Asia.
Dr. Geurts received his PhD in Sociology from Radboud University Nijmegen. He has taught methods ofpolicy analysis at Radboud University and was a Fulbright scholar at the University of Michigan. For the period 1987-1991, Dr. Geurts worked with Philips International, Eindhoven as their Innovation Management Consultant for the Department of Corporate Organization and Efficiency. Between 2007 and 2012 he was a visiting professor at Cornell University's Center for Sustainable Global Enterprise.
Jac Geurts is member of the Ispirationcouncil of the BoP Innovation Center in the Netherlands. He is also board member of Enterprise for a Sustainable World. For the Dutch Council of Management Consultancy Firms (ROA) he was a member of the jury for the yearly national competition for the award of best constancy project. Until the Fall of 2103, Dr. Geurts served in the Scientific Advisory Board of The Netherlands Order of Management Consultants (OOA).
Joe Fusco is a vice president of a Casella Waste Systems, Inc. He is an advisor to the company's chairman and chief executive officer on organizational and leadership development, human performance, brand strategy, public affairs, business and market trends, and corporate communications. He's also a teacher and coach to over 200 mid- and upper-level managers and numerous work teams. He speaks frequently to companies and organizations on leadership development, organizational and problem-solving culture, business and cultural trends, economic development, corporate responsibility and sustainability, and life/work balance. He's been engaged as a speaker by groups and companies such as the U.S. Department of Agriculture, GreenFiber, Vermont Businesses for Social Responsibility, Green Mountain Power, Vermont Golf Course Superintendents Association, and the Vermont Community Development Association.
He's a member of the Board of Advisors for UVM's Sustainable Entrepreneurship MBA. He is currently chair of the Vermont Economic Development Strategy steering committee, and is on the Board of Directors for the Women's Professional Development Center in Rutland. He's a past member of the Board of Directors for the Vermont Council on Rural Development. He received a B.A. from the University at Albany (SUNY).
Professor Goodenough's research and writing at the intersection of law, economics, finance, media, technology, neuroscience and behavioral biology make him an authority in several emerging areas of law. He is expert in the impact of digital technology on law, with an emphasis on using the internet to create digital business organizations and to improve the support provided by law for innovation and entrepreneurship.
Kevin Jones is the Deputy Director at the Institute for Energy and the Environment at Vermont Law School. At the IEE, Kevin leads the Smart Grid and Community Energy projects and is co-author of the book from Praeger, "A Smarter, Greener Grid: Forging Environmental Progress through Smart Energy Policies and Technologies." Seeking solutions to the energy and environmental policy challenges facing the electric power industry has been the focus of his career. He has been at the center of the transformation of the electric power industry in the Northeast as the director of power market policy for the Long Island Power Authority (LIPA) and as the former director of energy policy for the city of New York. LIPA is one of the largest municipal utilities in the country and is a leader in energy conservation and alternative energy technologies. While at LIPA, he collaborated on energy policy with both the Large Public Power Council and the New York Transmission Owners. He has also consulted on energy issues as an associate director with Navigant Consulting and Resource Management International. He received a PhD from Rensselaer Polytechnic Institute's Lally School of Management and Technology, a masters from the LBJ School of Public Affairs, University of Texas at Austin and a BS from the University of Vermont. While at RPI his doctoral research compared the market-based approach to regulating acid rain in the United States to the command and control approach of the European Union.
His research focus includes the intersection of business and environmental law, as well as issues under the federal Clean Water Act.. Prior to joining the VLS faculty, he was a partner and chair of the environmental practice group at Gardner, Carton, and Douglas (now Drinker, Biddle and Reath) in Chicago and Washington, D.C. In his 15 years of private practice, he served as defense counsel for businesses, municipalities, and individuals in state, federal, civil, and administrative enforcement actions under the Clean Air Act, Clean Water Act, CERCLA, RCRA, and EPCRA.
Erik Monsen teaches courses in entrepreneurial business models and technology commercialization. His teaching reflects his career, which has crossed disciplinary (engineering, management, economics) and geographic (US, Germany, UK) boundaries on his journey from designing better aircraft to designing better entrepreneurial organizations. He joined the University of Vermont's School of Business Administration in August 2014 as the Steven Grossman Endowed Chair in Entrepreneurship, and in January 2015 he was awarded a secondary appointment as Associate Professor of Mechanical Engineering in the College of Engineering and Mathematical Sciences. Building on personal experiences as an aerospace engineer and business consultant in American and European aerospace organizations, his mission is to aid technology and research organizations, both public and private, to become more entrepreneurial and create new value not only for business owners, but also for their employees, the society and the environment. His current research examines how and why employees act entrepreneurially (or not!), and in particular, how and why scientists and engineers choose to commercialize their research (or not!).
Dr. Noordewier joined UVM's School of Business Administration in the fall of 1990, after spending a year as Visiting Assistant Professor at Yale University. Prior to Yale, he taught at Ohio State University and the University of Wisconsin-Madison. Recent courses that he has taught at UVM include marketing management, sustainable marketing, and marketing decision-making under uncertainty. Professor Noordewier received the Graduate Teacher of the Year Award in 2012. He is a Fellow at UVM's Gund Institute for Ecological Economics, an interdisciplinary organization with the stated purpose of integrating "natural and social sciences to understand the interactions between people and nature and to help build a sustainable future." In research related to sustainability, he is co-author of an article on collaborative environmental planning in river management (published in the Journal of Environmental Management), and in research-in-progress is co-investigating the moderating effect of industry pollution-related factors on firm financial performance. Other publications include articles in the Journal of Purchasing and Materials Management, the Journal of Health Care Marketing, the Journal of Marketing, the Journal of Business and Economic Statistics, the Journal of Business Logistics, Real Estate Economics, the Journal of Real Estate Research, the Journal of Housing Research, and the Journal of the Academy of Marketing Science. Professor Noordewier is also co-author of a book on customer service.
Joanne Pencak is a consultant specializing in executive education, fraud prevention and internal controls. Before teaching, she was as a practicing Certified Public Accountant. Her history includes working for local firms as well as running her own CPA firm which merged with a regional firm. She obtained her MBA with a concentration in Information Security in 2008 from James Madison University. In June of 2009, she attended the American Association of Collegiate Schools of Business Bridge Program at Ohio State University. The AACSB Bridge Program helps senior level executives transition from industry into the classroom. She serves as a member of the advisory board to the Treasurer of the City of Rutland, Vermont, and as the voluntary Chairperson for the Fresh Air Fund. She is also a member of the Sustainable Accounting Standard Board's Consumption Industry Working Group, which was formed to shape and influence sustainable reporting standards for the Meat, Poultry, Dairy & Fishing & Processed food Industries. Prior to teaching at the University of Vermont, Joanne was an Assistant Professor of Business Administration at Castleton State College, where she served as the Coordinator of Graduate Accounting.
Dr. Schnitzlein is the Steven Grossman Endowed Chair in Finance in the School of Business at the University of Vermont. He joined the faculty of the University of Vermont in 2014. Previously he held faculty positions at the University of Central Florida where he was doctoral program coordinator, the University of Arizona, and the University of Miami. He has also taught in the executive MBA program at the University of Illinois. He earned his Ph.D. in Finance from Washington University in St. Louis. Professor Schnitzlein has long believed that government action alone will not be sufficient to address the enormous environmental challenges that confront the world and he was thus excited to join the only U.S. School of Business that has sustainability as a core value and strategic focus. At UVM Professor Schnitzlein teaches the core finance course which has the objectives of developing the standard MBA finance tool kit while also developing an appreciation for how standard financial analysis can lead to poor decisions if it fails to account for the real options that are embedded in many business ventures. This type of analysis isparticularly important for startups and new product development.Professor Schnitzlein's research applies the tools of experimental economics to financial market design issues and financial behavior. He has published his work in the top finance journals, including the Journal of Finance, the Review of Financial Studies, the Journal of Business, and the Journal of Financial and Quantitative Analysis, and he serves as an associate editor for the Journal of International Financial Markets, Institutions, & Money. He frequently participates in scholarly meetings and he has made invited research presentations at over 25 universities in the United States and Europe. In addition to teaching and research Professor Schnitzlein has served on the Investment Committee for the University of Central Florida Foundation, and as advisor to the investment committee of a large philanthropy. Prior to commencing his doctoral studies he lived and worked in Europe for five years.
Taylor Ricketts is the Gund Professor and Director of the Gund Institute for Ecological Economics at the University of Vermont. Taylor's interests focus on the overarching question: How do we meet the needs of people and nature in an increasingly crowded, changing world? Taylor integrates natural and social sciences to address both fundamental scientific issues and real-world conservation problems. His recent work has focused on the economic benefits provided to people by forests, wetlands, reefs, and other natural areas. He is co-founder of the Natural Capital Project, a partnership among universities and NGOs to map and value these natural benefits. Taylor also served as Convening Lead Author for the Millennium Ecosystem Assessment, a 5-year, UN-sponsored effort to assess global ecosystems and their contributions to human wellbeing. These and other collaborations are part of a continuing effort to link rigorous research with practical conservation and policy efforts worldwide. Before arriving at UVM in 2011, Taylor led World Wildlife Fund's Conservation Science Program for nine years, and he remains a Senior Fellow at WWF. He is the author of over 70 scientific publications, and Thompson-Reuters has named him one of the world's most cited and influential scientists. Taylor's work has also been featured in over 100 stories in more than 20 media outlets. Taylor received his B.A. in Earth Sciences at Dartmouth College and his Ph.D. in Biological Sciences at Stanford University.
Dr. PramoDITA Sharma, Ph.D. (University of Calgary) is the Sanders Chair & Professor of Family Business at the School of Business Administration, University of Vermont. She holds an honorary doctorate from the University of Witten/Herdecke in Germany. Her research on succession processes, governance, innovation, next generation commitment and entrepreneurial leadership in sustainable family enterprises has been honored with several international awards. Editor of the highly ranked Family Business Review, she is amongst the most frequently cited scholars in family business studies. Her book on Entrepreneurial Family Firms (w. Hoy) is being used in family business courses around the world and has been translated into Mandarin. And, the SAGE Handbook of Family Business (w. Melin and Nordqvist) is described as a 'must read' and 'critical resource for all students and scholars of family business'. In 2013, she established the UVMs Family Business Awards and the Global Family Enterprise Case Competition. In the 'Entrepreneurial Leadership' course that Dita teaches in the SEMBA program, students are exposed to the mindsets conducive for building successful long-lived enterprises. And, in the 'Entrepreneurial Family Business' course, her students draw lessons from the extraordinary members of 'The Henokiens Association' who have been in existence for over 200 years, continue to be led by the founding family members and are in good financial health.
Dr. Sharma was appointed dean of the School of Business Administration at the University of Vermont July 1, 2011. He comes to UVM with a unique background in both the private sector and academia including 16 years of senior management experience with international corporations and more than a decade of proven leadership within higher education.
A 2001-2002 Fulbright Scholar, Dr. Sharma has won several research grants and has expertise in corporate environmental strategy, corporate sustainability, competitive strategy, stakeholder engagement and organizational innovation. His research has been widely published in top management journals including Academy of Management Review, Academy of Management Journal, Academy of Management Executive, Strategic Management Journal, and Journal of Marketing, among others. He has co-edited six books on corporate environmental management and sustainability.
Dr. Vanden Bergh came to UVM in the fall of 2000 after graduating from the University of California at Berkeley with a Ph.D. in Business and Public Policy and an MBA. Prior to academia, he worked in banking in Colorado, Los Angeles and San Francisco. He also helped manage a small entrepreneurial retail firm located in Berkeley. Dr. Vanden Bergh's areas of research include: firm strategy in the political environment and the effects of political institutions on business investment. For the past several years Dr. Vanden Bergh has been exploring issues in the energy sector including an exploration of how the political environment affects investment in renewable energy. He is also starting to gather entrepreneurship data to try to unpack dimensions of the political environment that have the greatest impact on entrepreneurial location and investment decisions. Dr. Vanden Bergh's research has been published in many elite academic journals including the Academy of Management Journal, the Academy of Management Review, the Journal of Law & Economics, the Journal of Law, Economics & Organization, and the Strategic Management Journal. Dr. Vanden Bergh was instrumental in designing the new SEMBA curriculum. He was the original chair of the curriculum redesign committee and continued to serve as an active member of the redesign committee as it finalized the new program. He teaches two courses for the SEMBA program including a course on Business Sustainability & Public Policy. During his tenure at the University of Vermont, Dr. Vanden Bergh has received honors for his teaching including "Teacher of Year" in the School of Business and a nomination for UVM's Kroepsch-Maurice Excellence in Teaching Award.
Dr. Jie J. Zhang is an Assistant Professor of Operations and Information Systems Management at The University of Vermont School of Business Administration. Jie is passionate about doing research at the intersection of sustainability and service coproduction. Her research portfolio includes projects on environmental performance benchmarking, eco-certification signaling, organizational forms, learning and service innovations. Jie has published articles in the Journal of Operations Management (JOM), Journal of Service Management (JOSM) and Cornell Hospitality Quarterly (CQ). Awards received for her scholarly work include CQ Best Article Runner-up (2012) and Best Book Honorable Mention in the Organizations & Natural Environment Division of the Academy of Management (2014). Jie strives to coproduce relevant and thought-provoking learning experience with her students at both the undergraduate level and in the highly innovative Sustainable Entrepreneurship MBA (SEMBA) program. Jie currently serves on the JOM editorial review board, on the JOSM Expert Research Panel for Service Operations, and on the board of College of Sustainable Operations at the Production and Operations Management Society.Jie holds degrees from Boston University (DBA), Brown University (ScM and MA), and Fudan University (BA). Prior to joining UVM, Jie was a computer systems manager for nine years.Click here for a complete list of BSAD faculty