University of Vermont

School of Business Administration

Marketing Concentration

Marketing is about offering customer value. It includes a diverse set of activities, people, and processes involved in creating, managing, promoting and distributing products. There are many elements of making the value creation process work including advertising, sales promotions and digital communications, branding and design, supply chains and distribution and marketing research and data analysis. Our students work to develop an understanding of the many ways marketers deliver value through a variety of techniques and tactics based on their understanding of consumers' needs and wants in today's complex marketplace. Students in the concentration explore Marketing through coursework, experiential projects, case competition participation, internships and extracurricular opportunities.

Concentration Courses:

  • BSAD 153 - Consumer Behavior
  • BSAD 155 - Marketing Communications
  • BSAD 156 - Product Management
  • BSAD 165 - Marketing Analysis and Action
  • BSAD 251 - Marketing Research (**REQUIRED**)
  • BSAD 256 - Retail Management
  • BSAD 258 - International Market Analysis

Marketing Faculty:

Dr. Carolyn Bonifield
209 Kalkin Hall
(802) 656-0516
cbonifield@uvm.edu

Dr. Tom Noordewier
Associate Dean Undergraduate Programs
204 Kalkin Hall
(802) 656-0496
tnoordewier@bsad.uvm.edu

Dr. Jim Sinkula
206 Kalkin Hall
(802) 656-0497
jsinkula@bsad.uvm.edu

Dr. Amy Tomas
208 Kalkin Hall
(802) 656-4711
atomas@uvm.edu

Dr. Chun Zhang
213a Kalkin Hall
(802) 656-4116
czhang@uvm.edu

Last modified May 05 2015 09:42 AM