University of Vermont

School of Business Administration

Marketing Concentration

There are a vast number of areas in business and non-profit organizations where knowledge of marketing is essential. Marketing careers can range in complexity and scope from managing a small retail firm to being involved in brand and product management, sales and sales management, advertising management and new product development.

Whatever the specific position, marketing opportunities demand individuals who are able to engage in analysis, planning, implementation, and control of programs in dynamic and often unstructured environments. Marketing attracts people who are creative and who can combine their knowledge with hard work and the willingness to ask "what if" questions.

Concentration Courses:

  • BSAD 153 - Consumer Behavior
  • BSAD 155 - Marketing Communications
  • BSAD 165 - Marketing Analysis and Action
  • BSAD 156 - Product Management
  • BSAD 251 - Marketing Research (**REQUIRED**)
  • BSAD 252 - Marketing Research Practicum - by invitation only
  • BSAD 258 - International Market Analysis
  • BSAD 256 - Retail Management

Marketing Faculty:

Dr. Carolyn Bonifield
209 Kalkin Hall
(802) 656-0516
cbonifield@uvm.edu

Dr. Tom Noordewier
204 Kalkin Hall
(802) 656-0496
tnoordewier@bsad.uvm.edu

Dr. Jim Sinkula
206 Kalkin Hall
(802) 656-0497
jsinkula@bsad.uvm.edu

Dr. Amy Tomas
208 Kalkin Hall
(802) 656-4711
atomas@uvm.edu

Dr. Chun Zhang
213a Kalkin Hall
(802) 656-4116
czhang@uvm.edu

Last modified March 07 2014 03:54 PM