University of Vermont

School of Business Administration

Business Analytics Concentration

Today's organizations are drowning in vast amounts of data, the consequence of automated data collection tools and advanced database technology. A substantial challenge for organizations is how to use these vast amounts of data to best achieve or maintain a competitive advantage by improving customer relations, product development, business planning, internal processes and/or operations. This is where the field of Business Analytics (BA) comes into play.

BA focuses on data-driven decision making with the ultimate goal being the conversion of data into context-specific information to facilitate high quality, timely, value-added business decisions. The BA concentration at the University of Vermont is designed to develop and improve students' technical, quantitative, and analytical abilities as well as their critical thinking skills through courses emphasizing the use of data, technology, optimization and statistical analysis, and predictive and exploratory modeling. Data and numbers are only part of the solution however - students must also understand organizational business models, information flows, and the importance of business processes within the organizational value chain.

Students concentrating in BA will take a minimum of four upper level classes covering content in the areas of information systems technology, quantitative methods/tools (operations research, statistics), and business applications (supply chain management, six-sigma quality, marketing research, business process improvement, etc). The concentration is flexibly designed to align with student interests in a particular area and to incorporate content from the entire School of Business Administration curriculum.

Courses for BA concentration would include the capstone project-based BA course and at least one course from each of the following three areas: 1) Information Systems, 2) Quantitative Tools, and 3) Areas of Applications. The courses below are actual courses, but do not represent the full set of courses in any particular area. None of the courses listed below are explicitly required for the BA concentration. The BA capstone course (not listed below) is the only required concentration course.

Information Systems

  • BSAD 144 - Database Development & Administration
  • CS 148 - Database Design for the Web
  • BSAD 147 - Green IT & Virtualization
  • CS 110 - Intermediate Programming

Quantitative Tools

  • EC 200 - Econometrics & Applications
  • BSAD 270 - Quantitative Analysis for Decision Making

Areas of Applications

  • BSAD 192 - Business Process Improvement
  • BSAD 295 - Supply Chain Management
  • BSAD 251 - Marketing Research
  • STAT 224 - Stats for Quality & Productivity


  • Students in the BA concentration are required to take a minimum of three elective courses - one from each of the three areas. Students will also be required to take the BA capstone course their senior year.
  • Students in the BA concentration are required to take at least one introductory programming course such as CS 008 (Introduction to Web Site Development) or CS 0021 (Python), both recommended.
  • BA concentration students are required to take STAT 183. This is not treated as one of the elective courses.
  • The MS Office Suite is required.
  • BA concentration students are encouraged to take MATH 21 and 22 as opposed to MATH 19 and 20.
  • BA concentration students are also encouraged to consider a minor in computer science, statistics, or math.

Last modified September 10 2014 10:16 AM