University of Vermont

School of Business Administration

Business Analytics Concentration

Today's organizations are drowning in vast amounts of data, the consequence of automated data collection tools and advanced database technology. A substantial challenge for organizations is how to use these vast amounts of data to best achieve or maintain a competitive advantage by improving customer relations, product development, business planning, internal processes and/or operations. This is where the field of Business Analytics (BA) comes into play.

BA focuses on data-driven decision making with the ultimate goal being the conversion of data into context-specific information to facilitate high quality, timely, value-added business decisions. The BA concentration at the University of Vermont is designed to develop and improve students' technical, quantitative, and analytical abilities as well as their critical thinking skills through courses emphasizing the use of data, technology, optimization and statistical analysis, and predictive and exploratory modeling. Data and numbers are only part of the solution however - students must also understand organizational business models, information flows, and the importance of business processes within the organizational value chain.

Students concentrating in BA will take a minimum of four upper level classes covering content in the areas of information systems technology, quantitative methods/tools (operations research, statistics), and business applications (supply chain management, six-sigma quality, marketing research, business process improvement, etc). The concentration is flexibly designed to align with student interests in a particular area and to incorporate content from the entire Grossman School of Business curriculum.

Courses for BA concentration would at least one course from each of the following three areas (two courses are required from one area, totaling four courses): 1) Information Systems, 2) Quantitative Tools, and 3) Areas of Applications. The courses below are actual courses, but do not represent the full set of courses in any particular area. None of the courses listed below are explicitly required for the BA concentration.

Information Systems

  • BSAD 144 - Database Development & Administration
  • BSAD 147 - Green IT & Virtualization
  • Any CS 100+ level course

Quantitative Tools

  • BSAD 270 - Quant. Analysis for Decision Making
  • BSAD 295 - Supply Chain Management
  • EC 200 - Econometrics & Applications

Areas of Applications

  • BSAD 192 - Business Process Improvement
  • BSAD 251 - Marketing Research
  • BSAD 295 - Supply Chain Management
  • STAT 224 - Stats for Quality & Productivity


  • Students in the BA concentration are required to take a minimum of three elective courses - one from each of the three areas. Two courses are required from one area, totaling four courses.
  • Students in the BA concentration are required to complete CS 021 (Python). CS 008 can substitute for CS 021 with permission from a Business Analytics faculty member.
  • The MS Office Suite is required.
  • BA concentration students are encouraged to take MATH 021 and 022 as opposed to MATH 019 and 020. If a student starts in MATH 019, MATH 023 can be taken in place of MATH 020.
  • Students who select the BA Concentration are required to pursue a minor in Computer Science or Statistics unless otherwise approved by a BA faculty member.

Business Analytics Faculty

Dr. Hung Do
207 Kalkin Hall
(802) 656-8367

Dr. William Cats-Baril
312 Kalkin Hall
(802) 656-0510

Thomas Chittenden
305 Kalkin Hall
(802) 656-0511

Dr. Marilyn Lucas
201 Kalkin Hall
(802) 656-8276

Dr. David Novak
310 Kalkin Hall
(802) 656-4043

Dr. Jie Zhang
205 Kalkin Hall
(802) 656-0495

Last modified October 09 2015 08:22 AM