Fundamentals of Marketing Mgmt
BSAD 305, 2012 FA
Area of Concentration
MBA
Class Type: Lecture
Credits: 3
Course Overview:
Accelerated course on marketing principles and theory. Analytical approach to study of product pricing strategies; distribution, communication, and promotion; consumer behavior and development of corporate marketing strategy.
Prerequisites:
MBA or MAcc/ACCT standing; Required course specific fee of $20; Degree students only even after level restrictions removed; CE students register for BSAD 305 ZRA.
Section Schedule for FA2012:- Thomas Noordewier, Ph.D. - Section: A - On-line Syllabus
Meets: 110 Kalkin 5:10-8:10 M.