University of Vermont

School of Business Administration

Fundamentals of Marketing Mgmt

BSAD 305, 2014 SU

Class Type: Lecture
Credits: 3

Course Overview:

Accelerated course on marketing principles and theory. Analytical approach to study of product pricing strategies; distribution, communication, and promotion; consumer behavior and development of corporate marketing strategy.

Prerequisites:

MBA or MAcc/ACCT standing; Required course specific fee of $20; Degree students only even after level restrictions removed; CE students register for BSAD 305 ZRA.

Section Schedule for SU2014:

No Sections of Course Fundamentals of Marketing Mgmt have yet been scheduled for the semester SU2014.