University of Vermont

School of Business Administration

Marketing Research

BSAD 251, 2014 SP

Class Type: Lecture
Credits: 3

Course Overview:

The role of research in a marketing information framework. Emphasis on survey research, data collection, and analysis. Experimental designs also examined.


Prereq: BSAD 150 BSAD majors or minors only; Minimum Junior standing; Required course specific fee of $20; Degree students only even after level restrictions removed; CDE students register for BSAD 251 ZRA.

Section Schedule for SP2014:
  • Chun Zhang, Ph.D. - Section: A
    Meets: 118 Rowell 4:00-6:45 T.