BSAD 251, 2015 FAClass Type: Lecture
The role of research in a marketing information framework. Emphasis on survey research, data collection, and analysis. Experimental designs also examined.
Prereq: BSAD 150 BSAD majors or minors only; Minimum Junior standing; Required course specific fee of $20; Degree students only even after level restrictions removed; CDE students register for BSAD 251 ZRA.Section Schedule for FA2015:
- James Sinkula, Ph.D. - Section: A
Meets: 004 Kalkin 10:05-11:20 TR.