Marketing Research
BSAD 251, 2013 SP
Area of Concentration
Marketing
Class Type: Lecture
Credits: 3
Course Overview:
The role of research in a marketing information framework. Emphasis on survey research, data collection, and analysis. Experimental designs also examined.
Prerequisites:
Prereq: BSAD 150 or 305 and one course in statistics; BSAD majors or minors only; Minimum Junior standing; Required course specific fee of $20; Degree students only even after level restrictions removed; CE students register for BSAD 251 ZRA.
Section Schedule for SP2013:- Chun Zhang, Ph.D. - Section: A - On-line Syllabus
Meets: 001 Kalkin 4:05-7:05 W.