Marketing Communications
BSAD 155, 2013 SP
Area of Concentration
Marketing
Class Type: Lecture
Credits: 3
Course Overview:
Emphasizes the coordination of advertising and sales promotion into cohesive, single-minded promotional programs. Stresses the need to integrate promotional activity into the overall marketing strategy.
Prerequisites:
Prereq: BSAD 150; BSAD majors or minors only; Minimum Junior standing; No credit received for both CDAE 127 & BSAD 155; Required course specific fee of $20; Degree students only even after level restrictions removed; CE students register for BSAD 155 ZR
Section Schedule for SP2013:- Carolyn Bonifield, Ph.D. - Section: A - On-line Syllabus
Meets: 110 Kalkin 11:30-12:45 TR.