University of Vermont

School of Business Administration

Marketing Communications

BSAD 155, 2014 FA

Class Type: Lecture
Credits: 3

Course Overview:

Emphasizes the coordination of advertising and sales promotion into cohesive, single-minded promotional programs. Stresses the need to integrate promotional activity into the overall marketing strategy.

Prerequisites:

Prereq: BSAD 150; BSAD majors or minors only; Minimum Junior standing; No credit received for both CDAE 127 & BSAD 155; Required course specific fee of $20; Degree students only even after level restrictions removed; CE students register for BSAD 155 ZR

Section Schedule for FA2014: