University of Vermont

School of Business Administration

Consumer Behavior

BSAD 153, 2012 FA

Class Type: Lecture
Credits: 3

Course Overview:

Exploration and analysis of research evidence from marketing and behavioral science relevant to a theory of consumer behavior. Emphasis also given to research methodologies.

Prerequisites:

Prereq: BSAD 150; BSAD majors or minors only; Minimum Junior standing; No credit received for both CDAE 127 & BSAD 153; Required course specific fee of $20; Degree students only even after level restrictions removed; CE students register for BSAD 153 ZR

Section Schedule for FA2012: