BSAD 153, 2012 FA
Area of Concentration
Class Type: Lecture
Exploration and analysis of research evidence from marketing and behavioral science relevant to a theory of consumer behavior. Emphasis also given to research methodologies.
Prereq: BSAD 150; BSAD majors or minors only; Minimum Junior standing; No credit received for both CDAE 127 & BSAD 153; Required course specific fee of $20; Degree students only even after level restrictions removed; CE students register for BSAD 153 ZRSection Schedule for FA2012: