BSAD 153, 2015 SUClass Type: Lecture
Exploration and analysis of research evidence from marketing and behavioral science relevant to a theory of consumer behavior. Emphasis also given to research methodologies.
Prereq: BSAD 150; BSAD majors or minors only; Minimum Junior standing; No credit received for both CDAE 127 & BSAD 153; Required course specific fee of $20; Degree students only even after level restrictions removed; CDE students register for BSAD 153 ZRASection Schedule for SU2015:
No Sections of Course Consumer Behavior have yet been scheduled for the semester SU2015.