Course Description: Provides an overview of retail management. Key perspectives that shape the field including strategic planning, merchandising, and competitive advantage are emphasized. Prerequisites: BSAD 150; Business Administration major or minor; Master of Accountancy Graduate Students; minimum Junior standing.
Section Description: This course is designed to provide students with a comprehensive understanding of the theoretical and applied aspects of retail management. Key perspectives that shape the retail marketplace including environmental influences, retail relationships, retail analysis and decision-making strategies will be emphasized. Throughout the term, important concepts including consumer satisfaction, supply chain relationships, quality and value, ethics, social responsibility and the use of technology will receive special attention. Upon completion of this course, you should: 1. Understand the basic composition and structure, as well as the dynamic nature of the retail marketplace; 2. Understand the role played by retail managers as members of the marketing channel; 3. Be able to evaluate and recognize important elements of retail management; and 4. Be in possession of a well-developed, tangible example of your professional capabilities in the form of an expert portfolio on a retail organization.
|M||12:00 - 15:00||L/L COMMONS 216|
Instructor(s): Amy Tomas
Meeting Dates: 28 Aug 2017 - 08 Dec 2017