University of Vermont

2011-12 Online Catalogue

Public Communication or PCOM (Bachelor of Science)


Public Communication is the practice of understanding, designing, implementing, and evaluating successful communication campaigns within a framework of public service. It is used to inform and persuade, to build relationships, and to encourage open dialog in the public interest. This is accomplished by crafting successful messages through the application of research, theory, technical knowledge, and sound design principles. Students majoring in Public Communication use an integrated approach to communication in the public interest to critically analyze situations, manage information, and craft messages that work in an increasingly global society.

General Requirements

Specific Requirements

Students must complete CDAE 014, CDAE 024, CDAE 120, CDAE 124, CDAE 129, CDAE 295 - (PCOM Capstone), PA 206, and five of the following courses: CDAE 128, CDAE 157, CDAE 159, CDAE 166, CDAE 168, CDAE 231, CDAE 251, SOC 043 / SOC 243 or SOC 150, or POLS 137.



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