Schedule

CDAE 127 Consumers, Markets & Public Policy
Spring, 2005

There is no required textbook for this course. Readings are linked from this page, either directly or through UVM online reserves

Most of the classes are supplemented by lecture outlines or a video, or both.

To access the lecture outlines for a specific topic, go back to the home page, click on outlines and then click on the lecture

Schedule of Classes, Reading and Assignments

Date Topic Reading Other Assignments

Jan. 18
Introduction and Overview

Jan. 20 History of the Consumer Movement U.S. Consumer Movement: History and Dynamics (E-Reserves) Lecture Outline
Video: America at Risk

Jan. 25 Fraud in the Marketplace Ripoffs and Frauds in the Marketplace (E- Reserves)
NACAA/CFA Consumer Complaint Survey Report
Lecture Outline
Consumer Fraud Assignment (A1)

Jan. 27 Introduction to Ethics Ethical Principles in Business (E-Reserves) Lecture Outline Ethical Analysis Assignment (A2)

Feb. 1
Ethics, Advertising and the Law Eimann v. Soldier of Fortune Magazine;
Hornell Brewing Co. v. Minnesota

Cohen v. Cowles Media

Lecture Outline

Feb. 3
No class

Feb. 8
Federal Regulation FirstGov for Consumers
Federal Trade Commission (E-Reserves)

"The Development of Direct to Consumer Prescription Drug Advertising Regulation"

Lecture Outline Federal government's website assignment (A4)

Feb. 10

Consumer Protection at the State Level Vermont A.G.'s Consumer Protection Website
State and Local Consumer Affairs (E- Reserves)

Guest Speaker (Consumer Assistance Program)
Attorney General's website assignment (A3)

Feb. 15

Industry Self-Regulation Better Business Bureau (E-Reserves)
Better Business Bureau (BBB)

National Advertising Division (NAD)

Self-regulation website assignment (A5)

Feb. 17 Green Marketing FTC Guides for the Use of Environmental Marketing Claims
"Sorting Out Green Claims"
Lecture Outline Green Marketing Assignment (A6)

Feb. 22
Exam #1

Feb. 24 Privacy Privacy Rights Clearinghouse
Radio Frequency Identification (RFID) Systems
Lecture Outline
Business Week Profile: Video Link
Privacy Assignment (A7)

Mar. 1
Town Meeting Recess

Mar. 3
Children, Privacy and the Internet Kidz Privacy
"How to Comply with the Children's Online Privacy Protection Rule"
Lecture Outline COPPA Compliance Assignment (A8)

Mar. 8
Introduction to Market Segmentation Segmentation, Targeting and Positioning (E-Reserves) Lecture Outline Positioning Strategy Assignment (A9)

Mar. 10
Marketing Alcohol to Minorities and Youth "Alcohol Marketing and Advertising: A Report to Congress"
"Malt Assault"
Lecture Outline
Video: "Marketing Booze to Blacks"
Minority Alcohol and Tobacco Advertising Assignment (A10)

Mar. 15 Marketing to Children
Children's Advertising Review Unit (CARU) Guidelines for Children's Advertising
Lecture Outline
Video: "Do You Want Fries With That?"
Children's Advertising Assignment (A11)

Mar. 17
Cause Marketing "What's in a Nonprofit's Name?" Lecture Outline Cause Marketing Assignment (A12)

Spring break

Mar. 29
Commercialism in Schools "Supporting Students or Selling Access"? Lecture Outline Commercialism in Schools Assignment (A13)

Mar. 31
Exam #2

Apr. 5
Women in Advertising "Body Image and Advertising"
Still Killing Us Softly Curriculum

Gender Display Representations (E-Reserves)
Video: "Still Killing Us Softly" Women in Advertising Assignment (A14)

Apr. 7
Endorsements & Testimonials
Comparative Advertising

Infomercials

FTC Guide on Endorsements & Testimonials
FTC Policy Statement on Comparative Advertising
Lecture Outline Endorsement/Testimonial Assignment (A15)

Apr. 12
"Made in the USA" FTC Enforcement Policy Statement on US Origins Claims Lecture Outline "Made in the USA" Assignment (A16)

Apr. 14 Personal Influence and Word-of-Mouth Personal Influence and Word of Mouth (E-Reserves)
"Buzz Marketing"
Lecture Outline
Video: "Undercover Marketing"

Apr. 19 Marketing to Minorities Ethnic Advertising (E-Reserves)
Representation of Ethnic Minorities in Advertising (E-Reserves)
Lecture Outline Minority Advertising Assignment (A17)

Apr. 21
Marketing Tobacco Segmentation in Cigarette Marketing (E-Reserves)
"Traditional Woman are Tobacco's New Global Market"
Lecture Outline
Video: "Making a Killing" or "Pack of Lies"
Tobacco Marketing Assignment (A18)

Apr. 26 Product Placement "The Product Placement Monster that E.T. Spawned"
"Product Placement in Movies: Is it Really so Bad?"

Commercial Alert Request for FTC investigation
Lecture Outline
Video: "Behind the Screens"
Product Placement Assignment (A19)

Apr. 28 Product Placement and Tobacco "Here's Smoking at You, Kid: Has Tobacco Product Placement in the Movies Really Been Stopped?"
Smoke Free Movies
Lecture Outline Product Placement and Tobacco Assignment (A20)

May 3
Consumer Boycotts Consumer Boycotts Basics (E-Reserves)
Consumer Economic Boycotts (E-Reserves)

Consumer Buycotts (E-Reserves)
Lecture Outline Consumer Boycotts Assignment (A21)

May 9
4:00 p.m.
Exam #3

Date	Topic	Reading	Other	Assignments
Jan. 18	Introduction and Overview
Jan. 20	History of the Consumer Movement	U.S. Consumer Movement: History and Dynamics (E-Reserves)	Lecture Outline Video: America at Risk
Jan. 25	Fraud in the Marketplace	Ripoffs and Frauds in the Marketplace (E- Reserves) NACAA/CFA Consumer Complaint Survey Report	Lecture Outline	Consumer Fraud Assignment (A1)
Jan. 27	Introduction to Ethics	Ethical Principles in Business (E-Reserves)	Lecture Outline	Ethical Analysis Assignment (A2)
Feb. 1	Ethics, Advertising and the Law	Eimann v. Soldier of Fortune Magazine; Hornell Brewing Co. v. Minnesota Cohen v. Cowles Media	Lecture Outline
Feb. 3	No class
Feb. 8	Federal Regulation	FirstGov for Consumers Federal Trade Commission (E-Reserves) "The Development of Direct to Consumer Prescription Drug Advertising Regulation"	Lecture Outline	Federal government's website assignment (A4)
Feb. 10	Consumer Protection at the State Level	Vermont A.G.'s Consumer Protection Website State and Local Consumer Affairs (E- Reserves)	Guest Speaker (Consumer Assistance Program)	Attorney General's website assignment (A3)
Feb. 15	Industry Self-Regulation	Better Business Bureau (E-Reserves) Better Business Bureau (BBB) National Advertising Division (NAD)		Self-regulation website assignment (A5)
Feb. 17	Green Marketing	FTC Guides for the Use of Environmental Marketing Claims "Sorting Out Green Claims"	Lecture Outline	Green Marketing Assignment (A6)
Feb. 22	Exam #1
Feb. 24	Privacy	Privacy Rights Clearinghouse Radio Frequency Identification (RFID) Systems	Lecture Outline Business Week Profile: Video Link	Privacy Assignment (A7)
Mar. 1	Town Meeting Recess
Mar. 3	Children, Privacy and the Internet	Kidz Privacy "How to Comply with the Children's Online Privacy Protection Rule"	Lecture Outline	COPPA Compliance Assignment (A8)
Mar. 8	Introduction to Market Segmentation	Segmentation, Targeting and Positioning (E-Reserves)	Lecture Outline	Positioning Strategy Assignment (A9)
Mar. 10	Marketing Alcohol to Minorities and Youth	"Alcohol Marketing and Advertising: A Report to Congress" "Malt Assault"	Lecture Outline Video: "Marketing Booze to Blacks"	Minority Alcohol and Tobacco Advertising Assignment (A10)
Mar. 15	Marketing to Children	Children's Advertising Review Unit (CARU) Guidelines for Children's Advertising	Lecture Outline Video: "Do You Want Fries With That?"	Children's Advertising Assignment (A11)
Mar. 17	Cause Marketing	"What's in a Nonprofit's Name?"	Lecture Outline	Cause Marketing Assignment (A12)
	Spring break
Mar. 29	Commercialism in Schools	"Supporting Students or Selling Access"?	Lecture Outline	Commercialism in Schools Assignment (A13)
Mar. 31	Exam #2
Apr. 5	Women in Advertising	"Body Image and Advertising" Still Killing Us Softly Curriculum Gender Display Representations (E-Reserves)	Video: "Still Killing Us Softly"	Women in Advertising Assignment (A14)
Apr. 7	Endorsements & Testimonials Comparative Advertising Infomercials	FTC Guide on Endorsements & Testimonials FTC Policy Statement on Comparative Advertising	Lecture Outline	Endorsement/Testimonial Assignment (A15)
Apr. 12	"Made in the USA"	FTC Enforcement Policy Statement on US Origins Claims	Lecture Outline	"Made in the USA" Assignment (A16)
Apr. 14	Personal Influence and Word-of-Mouth	Personal Influence and Word of Mouth (E-Reserves) "Buzz Marketing"	Lecture Outline Video: "Undercover Marketing"
Apr. 19	Marketing to Minorities	Ethnic Advertising (E-Reserves) Representation of Ethnic Minorities in Advertising (E-Reserves)	Lecture Outline	Minority Advertising Assignment (A17)
Apr. 21	Marketing Tobacco	Segmentation in Cigarette Marketing (E-Reserves) "Traditional Woman are Tobacco's New Global Market"	Lecture Outline Video: "Making a Killing" or "Pack of Lies"	Tobacco Marketing Assignment (A18)
Apr. 26	Product Placement	"The Product Placement Monster that E.T. Spawned" "Product Placement in Movies: Is it Really so Bad?" Commercial Alert Request for FTC investigation	Lecture Outline Video: "Behind the Screens"	Product Placement Assignment (A19)
Apr. 28	Product Placement and Tobacco	"Here's Smoking at You, Kid: Has Tobacco Product Placement in the Movies Really Been Stopped?" Smoke Free Movies	Lecture Outline	Product Placement and Tobacco Assignment (A20)
May 3	Consumer Boycotts	Consumer Boycotts Basics (E-Reserves) Consumer Economic Boycotts (E-Reserves) Consumer Buycotts (E-Reserves)	Lecture Outline	Consumer Boycotts Assignment (A21)
May 9 4:00 p.m.	Exam #3