There is no required textbook for this course. Readings from the following texts can be accessed from the UVM online reserves:

• Brobeck, Mayer and Hermann, Encyclopedia of the Consumer Movement (Brobeck)
• Cortese, Images of Women and Minorities in Advertising (Cortese)
• Friedman, Consumer Boycotts: Effecting Change Through the Marketplace and the Media (Friedman)
• Garman, Consumer Economic Issues in America (Garman)
• Hanna and Wozniak, Consumer Behavior (Hanna)
• Velasquez, Business Ethics (Velasquez)

• court cases
• laws, regulations and guides
• information on web sites of governmental agencies, industry organizations and non-profit consumer groups

• To access the lecture outlines for a specific session, go back to the home page and either:
• click on calendar and click on the lecture; or
• click on outlines and click on the lecture

Date	Topic	Reading	Other	Assignments
Jan. 20	Introduction and Overview
Jan. 22	History of the Consumer Movement	"U.S. Consumer Movement: History and Dynamics" Brobeck 584-601 (E-Reserves)	Lecture Outline Video: America at Risk
Jan. 27	Fraud in the Marketplace	"Ripoffs and Frauds in the Marketplace" Garman Ch. 4 (E- Reserves) NACAA/CFA Consumer Complaint Survey Report		Consumer Fraud Assignment (A1)
Jan. 29	Introduction to Ethics	"Ethical Principles in Business" Velasquez Ch. 2 (E-Reserves)	Lecture Outline	Ethics  Assignment (A2)
Feb. 3	Ethics, Advertising and the Law	Eimann v. Soldier of Fortune Magazine; Hornell Brewing Co. v. Minnesota  Cohen v. Cowles Media Company	Lecture Outline
Feb. 5	Consumer Protection at the State Level	Vermont A.G.'s Consumer Protection Website "State and Local Consumer Affairs" Brobeck 527-42 (E- Reserves)	Guest Speaker (Consumer Assistance Program)	Attorney General's website assignment (A3)
Feb. 10	Federal Regulation	FirstGov for Consumers "Federal Trade Commission" Brobeck 257-62 (E-Reserves) "The Development of Direct to Consumer Prescription Drug Advertising Regulation"	Lecture Outline	Federal government's website assignment (A4)
Feb. 12	Industry Self-Regulation	"Better Business Bureau" Brobeck 64-68 (E-Reserves) Better Business Bureau (BBB) National Advertising Division (NAD)	Lecture Outline	Self-regulation website assignment (A5)
Feb. 17	Green Marketing	FTC Guides for the Use of Environmental Marketing Claims "Sorting Out Green Claims"	Lecture Outline	Green Marketing Assignment (A6)
Feb. 19	Exam #1
Feb. 24	Privacy	Privacy Rights Clearinghouse Radio Frequency Identification (RFID) Systems	Lecture Outline Business Week Profile: Video Link	Privacy Assignment (A7)
Feb. 26	Children, Privacy and the Internet	Kidz Privacy "How to Comply with the Children's Online Privacy Protection Rule"	Lecture Outline	COPPA Compliance Assignment (A8)
Mar. 2	Town Meeting Recess
Mar. 4	Introduction to Market Segmentation	Hanna Ch. 3 (E-Reserves) "Tobacco Companies: Targeting the African American Community "	Lecture Outline	Positioning Strategy Assignment (A9)
Mar. 9	Marketing Alcohol to Minorities and Youth	"Alcohol Marketing and Advertising: A Report to Congress" "Malt Assault"	Lecture Outline Video: "Marketing Booze to Blacks"	Minority Alcohol and Tobacco Advertising Assignment (A10)
Mar. 11	Marketing to Children	Children's Advertising Review Unit (CARU) Guidelines for Children's Advertising	Lecture Outline Video: "Do You Want Fries With That?"	Children's Advertising Assignment (A11)
	Spring Break
Mar. 23	Cause Marketing	"What's in a Nonprofit's Name?"	Lecture Outline	Cause Marketing Assignment (A12)
Mar. 25	Commercialism in Schools	"Supporting Students or Selling Access"?	Lecture Outline	Commercialism in Schools Assignment (A13)
Mar. 30	Exam #2
Apr. 1	Women in Advertising	"Body Image and Advertising" Still Killing Us Softly Curriculum "Gender Display Representations" Cortese 52-65 (E-Reserves)	Video: "Still Killing Us Softly"	Women in Advertising Assignment (A14)
Apr. 6	Endorsements & Testimonials Comparative Advertising	FTC Guide on Endorsements & Testimonials FTC Policy Statement on Comparative Advertising	Lecture Outline	Endorsement/Testimonial Assignment (A15)
Apr. 8	"Made in the USA"	FTC Enforcement Policy Statement on US Origins Claims	Lecture Outline	"Made in the USA" Assignment (A16)
Apr. 13	Personal Influence and Word-of-Mouth	Hanna, Ch. 14 (E-Reserves) "The New Buzz in Marketing" "Buzz Marketing"	Lecture Outline Video: "Undercover Marketing"
Apr. 15	Marketing to Minorities	"Ethnic Advertising" Cortese 103-121 (E-Reserves) "Representation of Ethnic Minorities in Advertising" Cortese 90-102 (E-Reserves)	Lecture Outline	Minority Advertising Assignment (A17)
Apr. 20	Marketing Tobacco	"Segmentation in Cigarette Marketing Cortese 128-134 (E-Reserves) "Traditional Woman are Tobacco's New Global Market"	Lecture Outline Video: "Making a Killing" or "Pack of Lies"	Tobacco Marketing Assignment (A18)
Apr. 23	Product Placement	"The Product Placement Monster that E.T. Spawned" "Product Placement in Movies: Is it Really so Bad?" Commercial Alert Request for FTC investigation	Lecture Outline Video: "Behind the Screens"	Product Placement Assignment (A19)
Apr. 27	Product Placement and Tobacco	"Here's Looking at You, Kid: Has Tobacco Product Placement in the Movies Really Been Stopped?" Smoke Free Movies	Lecture Outline	Product Placement and Tobacco Assignment (A20)
Apr. 29	Consumer Boycotts	"Consumer Boycott Basics" Friedman 1-20 (E-Reserves) "Consumer Economic Boycotts" Friedman 63-87 (E-Reserves) "Consumer Buycotts" Friedman 201-212 (E-Reserves)	Lecture Outline	Consumer Boycotts Assignment (A21)
May 4
	Exam #3